MoiN UddiN ElahI

➤ Running ads but not getting sales?
Here's why👇👇

❌ Wrong audience targeting

❌ No conversion tracking

❌ Poor keyword strategy

❌ Weak landing page

Most businesses waste 30–50% budget because of these mistakes.

Fix the system, not just the ads.

Which Location option should we select?

In Google Ads, if location targeting is not set correctly, your budget can be wasted very quickly.

1. Presence or Interest
Your ads will be shown to people who:

→ Are in your target location
→ Regularly stay in that location
→ Or have searched for or shown interest in that location

Here, reach is higher,
but there is a higher chance of getting irrelevant traffic.
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2. Presence
Your ads will be shown to people who:

→ Are physically in the target location
→ Or regularly stay there

Here:
* Highly targeted audience
* Higher conversion rate
* Budget stays safer
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When should you use which?

1. Service / Local business
→ Use Presence

2. E-commerce business
→ Use Presence

3. International audience (E-commerce A/B testing)
→ You can use Presence or Interest

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Difference ↓

Presence or Interest = Wide targeting 🌍
Presence = Laser targeting 🎯
🥰
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Happy Learning

Search Ads Vs Performance Max Ads.

Which is Bitter?

🚫 Spending $1,000–$2,000/month on Google Ads but not seeing results?
Here’s something most people overcomplicate 👇

You don’t need:
❌ Multiple campaigns
❌ Complex funnels
❌ Advanced strategies

👉 You need strong fundamentals executed properly.

Recently, I worked with a local service business that had been struggling for 4–6 months.

We didn’t rebuild everything.

We fixed the core:
• Keyword targeting (removed wasted spend)
• Ad copy (clear, benefit-driven messaging)
• Landing page (conversion-focused)
• Offer (gave users a reason to act)

📉 Result: Lower cost per conversion
📈 Higher quality leads
⚡ Still running just ONE campaign

If you're starting out:
Focus on what actually drives results, then scale.

Are you making profit with Google Ads, or just spending money?

Many people run ads but ignore one important thing: Break-even CPA

What is Break-even CPA?

It is the maximum amount you can spend to get one sale or lead without making a profit or a loss.

For example, if you are selling an eCommerce product:

Selling Price: 500$
Product Cost + Shipping: 300$

So, your profit = 200$

Now,

➡️ Break-even CPA = 200$

✔ If CPA is less than 200$ → You are making profit
❌ If CPA is more than 200$ → You are losing money

Do you know your Break-even CPA?

If not, calculate it today.
Otherwise, even if you run ads, you won’t get profit.

Happy Learning ✌️

Before Running Google Ads — Check This First!

Most ads fail not because of targeting…
but because of a poor website.

1.website logo
2.loading speed & mobile-friendly
3. Clear offer + strong CTA
4. lead form / contact option
5. Trust signals (reviews, info)
6. Proper conversion tracking

A good landing page = More conversions + Better ROAS

Don’t waste budget. Fix your website first.

How to Improve Quality Score

Increase Expected CTR: Make ad text more compelling, use clear calls to action, and highlight unique benefits.

Improve Ad Relevance: Ensure keywords directly match ad copy and create tightly themed ad groups.

Enhance Landing Page Experience: Improve page speed (use PageSpeed Insights), ensure mobile-friendliness, and directly address the user's query.

𝗪𝗵𝘆 𝗶𝘀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝘁𝗵𝗮𝗻 𝗼𝘁𝗵𝗲𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀?

Google Ads doesn’t win by chance — it wins because of intent.

People don’t scroll on Google.
They search with a goal. They’re ready to buy.

That’s why:
Google Ads → High conversions, real buyers