OVUM

OVUM

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We Start With The Egg. Doing all we can to help shorten your time to pregnancy.

21/05/2026

We don’t talk about s***m health. But does, and she explains it brilliantly.

Here she breaks down why s***m health matters, and why getting started with our Time to Conceive For Men is so simple.

Because supporting s***m health shouldn’t be complicated or an afterthought🩵.

Photos from O**M's post 18/05/2026

What a weekend at The Fertility Show🩵.

The Fertility Show really is a special place, bringing together charities, experts, brands, all into one place. But more than anything it’s the people who come to the show who make it what it is. The conversations and stories that really do highlight to us why we do what we do. Thank you so much to everyone who came and found us and stopped for a chat, however long.

Partnering with Avenues Clinic for this stand was really special. Watching their doctors offer free consultations, (who recommend O**M’s Time to Conceive For Women and Time to Conceive For Men), was such a powerful thing to be a part of. Making expert guidance accessible to everyone who came to the show, regardless of where they are in their journey.

We need more spaces, more conversations, and more education designed to support those going through fertility concerns. We hope this continues to grow and are ready to be a part of that.

Love, Team O**M xx

14/05/2026

This weekend, we’re at The Fertility Show with .life and we cannot wait to meet you.

We’re sharing a stand and we’re making it a good one. Free gelato, goody bags, exclusive discounts on O**M’s Time to Conceive For Women & Time to Conceive For Men, and free 15-minute sessions with Avenues’ doctors so you can get clarity and support.

Doctor session spots are limited. Sign up now via the link in Avenues’ bio🩵.

Photos from O**M's post 13/05/2026

Content note: pregnancy loss discussed.

250,000 miscarriages happen in the UK every year. And until now, most people have had to go through three before receiving any NHS investigation or support.

want to change that. Their new graded model of miscarriage care has the evidence behind it. What it needs now is government action.

We’ve teamed up with writer and fertility advocate Seetal Savla, who shares her own experience of pregnancy loss in this piece, to break down what the model means, why it matters, and how you can add your voice.

Read the full post and write directly to your MP via the link in their bio, or the link in our blog. It takes two minutes🩵.

08/05/2026

The vulnerability that no one talks about.

It’s not the clinical stuff, it’s the in-between. The hope you carry quietly into each month.

Jenny started O**M because that feeling deserved better. Better information, better support, and a brand that didn’t look away from the hard parts🩵.

Photos from O**M's post 28/04/2026

We are going to say something that doesn’t get said enough: your age is not the only thing affecting your egg health.

Age matters, yes. But the science also tells us that a key mechanism linked to egg quality is oxidative stress; an imbalance between free radicals and your body’s antioxidant defences. And oxidative stress isn’t caused by age alone.

Diet, smoking, environmental toxins, chronic stress, and BMI can all influence oxidative stress levels in the ovarian environment.

Meaning two people of the same age can have very different egg health, shaped by factors that go beyond their date of birth.

This is why the 90 days before ovulation matters. That window is when your eggs are maturing, and responsive to the environment within them.

Age is part of the picture. But it’s not the whole story, and it’s certainly not the only lever available🩵

21/04/2026

Why is CoQ10 important?💭

Dr Phoebe Howells explains the role of CoQ10 in fertility, focusing on its role as an antioxidant and in energy production as eggs mature.

She also explains O**M’s patented MicroActive CoQ10💪

14/04/2026

Why did O**M start?

Jenny didn’t stay O**M from the outside. She started it from experience.

After navigating er own fertility journey, she saw just how unclear and overwhelming the space can be. Conflicting advice, under-dosed formulations, and very little you could truly trust.

So she built what she couldn’t find. A science-led approach to reproductive health, grounded in evidence, transparency and support at every moment.

A space where support meets science🩵

After navigating

Photos from O**M's post 10/04/2026

Egg health does not begin at ovulation🥚.

Jennifer Walpole, fertility nutritionist, explains why the 3 months before ovulation matter, and what is happening biologically at each stage⏰.

Eggs mature over roughly a 90-day window. During this time, key processes such as cell division, DNA replication and maturation take place. These processes are sensitive to nutrient availability, oxidative stress, and overall health💪.

Fertility is complex and never comes down to one factor, but understanding this timeline can help you make informed, supportive choices🩵.

30/03/2026

Our B Corp™ certification reflects how we choose to build O**M. With accountability, transparency, and a commitment to doing better across people, product and planet.

We are proud to be a part of a global community of businesses working to raise standards and challenge what responsible growth looks like.

For us, this goes beyond certification. It shapes how we develop our products, communicate evidence, and support the communities we serve.

is a moment to recognise that collective progress. And be a reminder that better business is possible, and necessary. We’re so proud of what we’ve built so far, and excited about what’s coming next🩵.

Photos from O**M's post 26/03/2026

S***m take roughly 3 months to develop and mature⏰.

This means the weeks before conception are a crucial window where nutrition, oxidative stress, and lifestyle factors can influence s***m quality🍊.

Therefore, what you do today can shape the s***m being produced over the next few months💪.

In this post, we break down the stages of s***m development, and some of the key nutrients at these moments. For a deeper dive into the research, and her advice, the brilliant, Jennifer Walpole has written a full blog on our site👩‍⚕️.

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