The Rubbish Project

One of our Founders and CEO, Connor, was recently interviews for a podcast about the circular economy, check it out below!

Over half of the household plastic that the government claims is recycled is sent abroad, most of it going to countries with very low recycling rates and a serious problem with plastic waste being dumped or burned illegally.

Trainers combine multiple synthetic materials and polymers making them one of the hardest fashion products to recycle. has proven that it is possible to repurpose these materials by creating graphic rugs from old trainers for sportswear giant Adidas. There is so much potential in 'waste' materials, so why not give them a second life, instead of using new resources?

Getting creative with the use of terms such as 'sustainable' and 'biodegradable' within marketing communicates a deceptive message and dilutes the messages of those genuinely working sustainably, especially when businesses have no tangible commitments to protecting the environment. We must demand meaningful and honest environmental engagement from businesses to prevent the rising issue of . This comes from transparency and a proactive & progressive approach to sustainable innovation.

The City of London is an enormous contributor to the carbon economy - it supports 15% of global . Our leaders are guiding us off a cliff, so are inviting people to come to the table and publicly talk about the problem. The Rubbish Project stands with and their mission to be heard. We believe that real change is possible if we work together to create long-lasting green solutions.

Let's all stand with them and work together to create a green future!