Digisavvy

Website Enhancement Tips

1. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards.

2. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore.

3. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs.

4. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation.

5. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

DIGI ADVERTISING TIPS FOR YOUR BUSINESS (2)

6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL.

7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps.

8. Should you use correct punctuation in text ads? Yes! It just makes good sense.

9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business.

10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

DIGI ADVERTISING TIPS FOR YOUR BUSINESS

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats.

2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting.

3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms.

4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.”

5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best.

Digital Marketing Tips

Today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses. So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. In the coming weeks we will be going through a number of tips that can help you take advantage of Digital Marketing to grow your business.

marry Christmas and happy new year to you all my lovely comrades !!!!!!(NEVER COMPARE YOURSELF TO SOMEONE ELSE .THE ONLY PERSON YOU SHOULD TRY TO BE BETTER THAN ,IS THE PERSON YOU WERE YESTERDAY)!!!!!!!!!!

6. Focus on getting several good clients who pay on time and easy to work with. I have seen many virtual assistants put all their efforts into one client only to find themselves stuck when their client closes its doors or it needs to change, says Tracy Morris, a VA in Houston.

Hiii lovely people ,individuals are born into this world with great mindset from God to bring change but it is all within ourselves,our way of thinking .
To add to it ,have you ever ask God about your purpose in life!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!?

5. All systems grow. Word of mouth is the best way to grow your business. Ask your satisfied clients for referrals, offer free consultations to new referrals, and consider a referral or finder's fee. Get your name out to build your brand. Go to industry events--conferences, association meetings and seminars. Go to events in client industries; socialize, and always have your card ready. In addition, do some pro bono work for a charitable organization with industry links.

POINT 4
4 Keep competitive. Even if you think your business is unique, you need to conduct a competitive analysis in your market, including products, prices, promotions, advertising, distribution, quality and service. Also be aware of the outside influences that affect your business. Know what makes the difference between you and your competitors. Is it service, price or expertise? Whatever it is, capitalize on it.

POINT 3
3.Money in the bank. Don't quit your day job just yet. For those of you considering the full-time freelance plunge--set up a savings account with enough funds to cover at least six months' worth of bills. This will give you a buffer to help with your budget. While hunger might be a good motivator, it's easier to work when you have electricity and your house isn't being repossessed.

POINT 2
2. Find a mentor. You may know someone who has successfully created a home business and feel comfortable asking for advice. An incredible free resource is SCORE, a national association dedicated to helping small-business owners form and grow their businesses. SCORE offers local and online mentoring, and it helps 20,000 small-business owners a year. Seek help from other small businesses, vendors, professionals, government agencies, employees and trade associations. Be alert, ask questions, and learn everything you can.
Credit: entrepreneur.com