Consulate General of Switzerland in Hong Kong

Switzerland doesn’t grow a single coffee bean… yet it is the world’s second-largest coffee exporter by value ☕️

In fact, the value of Swiss coffee exports surpasses that of chocolate and cheese combined. This success is built on Switzerland’s transformation into a global "Coffee Valley," a hub that unites traders, experts, and industry leaders. By importing high-quality beans and refining them into premium products, such as capsules and high-end specialties, Switzerland has redefined the coffee market.

Our influence extends to technology as well: 70% of the world’s fully automatic coffee machines are Swiss-made, a testament to our precision engineering.

What is your favorite way to enjoy your coffee? Let us know below! 👇🏻

For more insights: https://bit.ly/4dPVNem

A New Conversation Begins: BODW 2026 Reveals “Design in Dialogue: Connect + Transform” 💬

The official visual identity for Business of Design Week (BODW) 2026 is here, introducing this year’s theme: “Design in Dialogue: Connect + Transform.”

With Switzerland as our year-round Partner Country for the first time, BODW 2026 celebrates a shared vision between Hong Kong and Switzerland—where cross-cultural dialogue drives collaboration, innovation, and real-world impact. 🇭🇰🇨🇭

BODW 2026 Visual Identity Design Competition

Co-organised by Hong Kong Design Centre (HKDC) and the Consulate General of Switzerland in Hong Kong, the competition invited Swiss design students to interpret the power of dialogue through bold, forward-looking visual identities.

🏆 Winner: Qingyan Hu (Basel Academy of Art and Design (FHNW))

👏 Merit Awards: Nicole Aschauer & Gwen Chu (Basel Academy of Art and Design (FHNW))

👉 Visit our website to discover the full story behind BODW 2026 and the Visual Identity Design Competition.
https://www.bodw.com/en/explore/a-new-conversation-begins-bodw-2026-reveals-design-in-dialogue-connect-transform?utm_source=FB&utm_medium=Post&utm_content=Explore_KV


Fachhochschule Nordwestschweiz FHNW
Institute Digital Communication Environments HGK Basel FHNW

Exploring the future of innovation at BEYOND Expo 2026! 🚀

The event in Macao offered an immersive look at the future of technology, centered on this year’s theme: "AI: Digital to Physical." The day was dedicated to exploring the next generation of AI, robotics, and smart manufacturing, focusing on how visionary research is being translated into practical, real-world deployment across the region.

Engaging with these breakthroughs provided a clear perspective on the evolving tech ecosystem of the Greater Bay Area and highlighted the essential role of global collaboration in addressing today’s complex challenges. These interactions underscore the strength of the ongoing dialogue between Swiss innovation and the vibrant landscape here in Macao.

Consul General Daniel Freihofer and Ylva Freihofer were delighted to attend and participate in such a thought-provoking experience, and we look forward to seeing how these innovations continue to shape our interconnected future!

Cultural exchange often lies in the finest details! ✂️✨

It was a pleasure to visit the "Tradition & Perfection: Paper Cuttings from China & Switzerland" exhibition at the University Museum and Art Gallery Hong Kong.

The exhibition creates a meaningful dialogue between two distinct artistic traditions, juxtaposing Swiss paper cuttings from the collection of Elsbeth and Niklaus Wyss with exquisite Chinese paper-cut art. The atmosphere is one of quiet intensity, where the extraordinary precision of both cultures reveals how we have mastered the art of storytelling through patience and meticulous craftsmanship, from the narrative microcosms of Alpine life to the symbolic depth of Chinese heritage.

It is inspiring to see this craft, recognized by UNESCO in 2009 as Intangible Cultural Heritage of Humanity, highlighted through such a powerful cross-cultural lens.

A special thank you to the curator for the insightful guided tour! 🙏🏼

The Ice Hockey World Championship is in full swing! 🏒

Switzerland is currently taking center stage as the proud host of the 2026 International Ice Hockey Federation Ice Hockey World Championship, which started on May 15 and will last until the end of the month.

This historic 89th edition has been an extraordinary journey so far, with 16 top national teams competing across 64 high-stakes games in our world-class arenas in Zurich and Fribourg. We are especially proud of the Swiss national team, who have maintained an impressive winning streak throughout the tournament! 🎖️

Follow along with sihf.ch for the latest updates. 🎖️

Consul General Mr. Daniel Freihofer and his spouse Mrs. Ylva Freihofer attended the 12th Annual Gala Dinner of the Macao European Chamber of Commerce (MECC) at the Grand Lisboa in Macau.

This year’s theme, “Carpathian Echoes - Mountains, Myths and Melodies”, created a memorable and vibrant atmosphere for the evening.

The event provided an excellent opportunity to reconnect with partners and engage with new stakeholders in Macau.

Many thanks to the Macau European Chamber of Commerce for the kind invitation, and congratulations on organizing such an inspiring and entertaining evening.

Zurich Tourism came to Hong Kong! 🇨🇭✈️

Swiss Consul General Daniel Freihofer was delighted to join a promotional event of Switzerland and Zurich Tourism - including two of the city's most prestigious hotels, the Dolder Grand and Baur au Lac - showcasing the many highlights of Zurich as a travel destination.

We look forward to inspiring even more travelers to discover Zurich and Switzerland!

Consul General Daniel Freihofer and his team, had a productive visit to the Hong Kong Academy of Performing Arts. During their time there, they explored the diverse range of programs offered by HKAPA and gained valuable insights into the collaborative efforts between the School of Film and Television and the Zurich University of the Arts.

The Hong Kong Academy of Performing Arts (HKAPA) has six main disciplines (often referred to as schools or faculties). They are:

School of Chinese Opera
School of Dance
School of Drama
School of Film and Television
School of Music
School of Theatre and Entertainment Arts

These six disciplines form the Academy’s core academic structure and cover both traditional and contemporary performing arts, with strong emphasis on professional, practice‑based training.