09/07/2026
📊 Driving the future of sustainable tourism through data and innovation!
The TOURISMO project was proud to participate in the III MED Sustainable Tourism Convention, held in Barcelona on 18–19 June 2026, where around 250 participants from 18 Mediterranean and European countries came together to discuss the transition towards smarter, greener and more resilient tourism destinations.
🤝 Representing the project, JU RERA S.D. joined experts, policymakers, research organisations and European initiatives in exploring how digital innovation can support sustainable destination management.
During the side event "Smart and data-driven tourism management", Mr. Enrico Collini, Research Fellow at the Department of Information Engineering (DINFO) of the Università degli Studi di Firenze and member of the DISIT Lab Snap4City - Km4City, presented the TOURISMO approach to using real-time sensors, data analytics and smart technologies to monitor visitor flows, improve decision-making and help destinations respond proactively to tourism pressures.
💡 The Convention highlighted that digital transformation is about much more than technology. Effective governance, public-private collaboration and data-driven decision-making are essential for addressing challenges such as overtourism, seasonality and climate resilience. Together with other inspiring Interreg Euro-MED Programme projects, TOURISMO demonstrated how innovation can contribute to creating more sustainable, resilient and high-quality tourism destinations across the Mediterranean.
🌱 Events like these strengthen cooperation, foster knowledge exchange and reinforce our shared commitment to accelerating the green and digital transition of the tourism sector.
Read the full story here⏩️ https://tourismo.interreg-euro-med.eu/2026/07/09/rera-at-the-iii-med-sustainable-tourism-convention-in-barcelona-data-and-innovation-in-the-service-of-sustainable-destinations/
Representatives of TOURISMO project partner PI RERA participated on 18–19 June 2026 in the III MED Sustainable Tourism Convention held in Barcelona.