SDA Sonamarg tourism J&K

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SDA Sonamarg tourism J&K Official Page of Tourism Development Authority, Sonamarg. Headed by Chief Executive Officer, SDA.

Swachhta Hi Seva Campaign Conducted in Sonamarg Market and Surrounding Areas Sonamarg, September 24, 2026: As part of th...
24/09/2026

Swachhta Hi Seva Campaign Conducted in Sonamarg Market and Surrounding Areas

Sonamarg, September 24, 2026: As part of the ongoing *Swachhta Hi Seva (SHS) Campaign 2026, a cleanliness and awareness drive on Plastic-Free Sonamarg and Waste Segregation was conducted today under the guidance of the Chief Executive Officer (CEO), Sonamarg Development Authority (SDA).

The drive covered the Sonamarg Market area and other important locations, with active participation from local traders, shopkeepers and other stakeholders. Participants undertook cleanliness activities and encouraged proper waste collection, segregation and disposal.

Special emphasis was laid on keeping the market and surrounding tourist areas clean, reducing single-use plastic, preventing littering and ensuring proper disposal of waste.

The initiative forms part of the five-week SHS campaign being observed from 17 September to 2 October 2026, aimed at strengthening cleanliness and environmental awareness across Sonamarg.

The participation of the trading community and other stakeholders reflects a strong sense of collective responsibility towards maintaining the cleanliness, beauty and environmental sustainability of Sonamarg, one of Jammu & Kashmir's prominent tourist destinations.

The SDA appreciated the active cooperation of the traders and stakeholders and called for continued public participation in keeping Sonamarg clean and plastic-free.

YOSH–SDA Joint Cleanliness and Environmental Awareness Drive Held in SonamargIn a significant initiative aimed at promot...
28/08/2026

YOSH–SDA Joint Cleanliness and Environmental Awareness Drive Held in Sonamarg

In a significant initiative aimed at promoting environmental conservation, cleanliness and responsible tourism, a joint cleanliness and environmental awareness drive was organised in Sonamarg by YOSH in collaboration with the Sonamarg Development Authority (SDA).

The initiative focused on strengthening community participation in maintaining the pristine environment and ecological integrity of Sonamarg. During the drive, participating youth and students, with the active support and cooperation of SDA officials and field staff, undertook cleanliness activities at identified locations and removed litter and waste from the surroundings.

The campaign also highlighted the importance of responsible travel, proper waste disposal and protection of the fragile mountain ecosystem. Participants were sensitised about the adverse impact of littering, pollution and damage to vegetation and wildlife habitats, and encouraged to act as responsible ambassadors for environmental protection.

The Sonamarg Development Authority appreciated the active participation of the youth and students and extended its full support to such initiatives. The Authority emphasised that protection of Sonamarg's natural environment requires the collective responsibility of tourists, local residents, traders, youth and all other stakeholders.

The initiative concluded with an appeal to visitors and the public to refrain from littering, use designated waste-disposal facilities and contribute towards keeping Sonamarg clean, green and environmentally sustainable.

The SDA reiterated its commitment to supporting collaborative environmental initiatives and strengthening public participation for the long-term preservation of Sonamarg's natural beauty and ecological heritage.

15/08/2026

Independence Day Celebrated at SDA Office, Sonamarg

Sonamarg, 15 August 2026: Independence Day was celebrated with patriotic fervour and enthusiasm at the Sonamarg Development Authority (SDA) Office, Sonamarg.

The celebrations commenced with the hoisting of the National Flag by the Chief Executive Officer, Sonamarg Development Authority (CEO-SDA), in the presence of SHO, Sonamarg,other officers and officials from Police, Traffic Police, Tourism Police, Fire & Emergency Services, Wildlife, Fisheries, Forest Protection Force, and other concerned departments and stakeholders.

The flag hoisting was followed by the National Anthem, marking the occasion with a deep sense of patriotism, pride and respect for the nation.

12/08/2026

🇮🇳 Har Ghar Tiranga Rally Organised at Sonamarg 🇮🇳

Sonamarg, 12 August 2026: The Tourism Development Authority, Sonamarg (SDA), organised a Har Ghar Tiranga Vande Mataram @150 Campaign Phase-III Rally at Sonamarg under the supervision of the Chief Executive Officer, Sonamarg Development Authority, with the participation of the SDM Kangan.

The rally witnessed enthusiastic participation from SDM Kangan, police personnel, various government departments, field functionaries, tourism stakeholders, associations, pony association and local representatives. The participants carried the Tricolour with pride, reaffirming the spirit of patriotism, national unity and collective responsibility.

The initiative aimed to spread the message of “Har Ghar Tiranga” and strengthen the spirit of unity, pride and respect for the National Flag among locals, visitors and the wider community.

The participation and presence of the CEO, SDA and SDM Kangan added significance to the programme and reflected the strong coordination between the civil administration, police, government departments and tourism stakeholders.

🇮🇳 Har Ghar Tiranga | Vande Mataram @150 🇮🇳

Sonamarg is at its monsoon best, with lush green landscapes and mist-covered mountains. Tourists are advised to enjoy th...
25/07/2026

Sonamarg is at its monsoon best, with lush green landscapes and mist-covered mountains. Tourists are advised to enjoy the beauty responsibly, follow weather advisories, and avoid vulnerable areas for their safety. Stay safe and travel responsibly.

Sonamarg Development Authority Installs Stainless Steel DustbinsUnder the directions of CEO, Mr. Bilal Mukhtar Dar, the ...
24/07/2026

Sonamarg Development Authority Installs Stainless Steel Dustbins

Under the directions of CEO, Mr. Bilal Mukhtar Dar, the Sonamarg Development Authority (SDA) has installed stainless steel dustbins at key public locations across Sonamarg to strengthen cleanliness and improve waste management.

The initiative aims to promote responsible tourism, prevent littering, and preserve the pristine beauty of Sonamarg. Tourists, local residents, and all stakeholders have been urged to use the dustbins and support the collective effort towards a clean, green, and sustainable Sonamarg.

The initiative has been widely appreciated by the local residents, hoteliers, Bioparmandal, and other stakeholders, who commended the proactive efforts of the Sonamarg Development Authority under the leadership of CEO Mr. Bilal Mukhtar Dar & Accounts Officer Syed Intisam Bukhari for enhancing public amenities and maintaining the cleanliness and environmental integrity of the tourist destination.

21/06/2026

Message of Sub Divisional Magistrate, (SDM), Kangan, on the occasion of International Yoga Day, celebration in , where appreciating the participation of all departments, students, and local stakeholders in making the event a success.

21/06/2026

Message of CEO, Sonamarg Development Authority

On the occasion of International Yoga Day, the CEO, Sonamarg Development Authority, stated that yoga is a timeless practice that promotes physical health, mental peace, and harmony with nature. He urged all stakeholders and citizens to embrace yoga in their daily lives for a healthier and balanced future, while appreciating the participation of all departments, students, and local stakeholders in making the event a success.

International Yoga Day Celebrated at the Majestic Sonamarg The Tourism Development Authority Sonamarg today celebrated I...
21/06/2026

International Yoga Day Celebrated at the Majestic Sonamarg

The Tourism Development Authority Sonamarg today celebrated International Yoga Day amidst the breathtaking natural beauty of Sonamarg. The event witnessed enthusiastic participation from various line departments, local stakeholders, students, security personnel, and members of the local community.

The programme was attended by the CEO, Sonamarg Development Authority, and the Sub-Divisional Magistrate, Kangan, who highlighted the importance of yoga in promoting physical fitness, mental well-being, and harmony with nature.

The peaceful surroundings of Sonamarg provided a perfect setting for the celebration, reflecting the message of “Yoga for One Earth, One Health.” The event concluded with a collective commitment towards adopting a healthier and more balanced lifestyle.

A preparatory meeting regarding arrangements for the celebration of International Yoga Day on 21st June 2026 was held to...
18/06/2026

A preparatory meeting regarding arrangements for the celebration of International Yoga Day on 21st June 2026 was held today in the office of the Chief Executive Officer, Sonamarg Development Authority.

The meeting was attended by representatives of all concerned departments and stakeholders. Detailed deliberations were held on various aspects including coordination, public gathering management, sanitation, medical facilities, and overall event planning.

The Chief Executive Officer emphasized the need for effective coordination to ensure smooth and successful conduct of the event. All departments and stakeholders assured full cooperation and readiness for timely ex*****on of their respective responsibilities.

The meeting concluded with a clear roadmap for organizing the International Yoga Day event at Sonamarg in an efficient manner.

Among others, the meeting was attended by Accounts Officer, SDA, Syed Intisaam Bukhari, representatives of Hoteliers Association including Mr. Imtiyaz Ahmad, President Bioparmandal Association Mr. Furqan Shera, President Homestay and Guest House Association Mr. Nazir Ahmad Sheikh, President Pony Association Mr. Reyaz Ahmad, representatives from Wildlife Department, Ayushman Bharat, Youth Services and Sports Ganderbal, Health Department, and PHE Department.

Address

Sonamarg Ganderbal
Ganderbal
191201

Telephone

+916005200335

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