29/09/2026
๐ KOREAN CHARACTER l Big Names, Big Worlds
From messaging stickers to global merchandise, Korean character IPs have grown into major brands with audiences around the world. ๐ฐ๐ทโจ
Meet three Korean character IPs that have grown far beyond the digital world:
๐ KAKAO FRIENDS
Created by Kakao, KAKAO FRIENDS grew from KakaoTalk emoticons into one of Koreaโs best-known character IPs. Its flagship character Ryan celebrated his 10th anniversary in 2026, with more than 10,000 types of merchandise released and collaborations with over 500 brands.
๐งธ LINE FRIENDS
Originally created as stickers for the LINE messaging app, LINE FRIENDS has grown into a global character IP platform. Today, it has a presence in 18 countries, with a cumulative gross merchandise volume of KRW 5.9 trillion and a global social media fandom of over 70 million.
๐ BT21
Created through a collaboration between BTS and LINE FRIENDS, BT21 has developed into a character universe of its own. By 2025, the IP had built a global fandom of over 50 million, while its animated series surpassed 530 million cumulative views.
From everyday messaging to merchandise, content and global collaborations, these IPs show how Korean characters can grow into brands with worldwide reach. ๐โจ
Which one is your favorite? ๐
Stay tuned for more introductions to Korean character IPs!