Gilgit-Baltistan The Land of Beauty

area ha remained a flash point of political and military rivalries amongst the Russian, British and Chinese empires. Immediately after the end of British rule in the sub-continent in 1947, the people of this region decided to join Pakistan through a popular local revolt against the government of Maharaja of Kashmir. Five out of the fourteen mountain peaks with height of over 8000 meters including the K-2 (world’s second heights peak) and some of the largest glaciers outside polar regions are located in Gilgit Baltistan. Acknowledging the vast potential of tourism and its effects on downstream industries, the Government of Pakistan as well as the Gilgit Baltistan Administration are focusing on tourism for creation of employment opportunities, achieving higher economic growth and to introduce to the outside world, “the hidden treasures” of Gilgit Baltistan. Beautiful landscape, unique cultural heritage and rich biological diversity given the Gilgit Baltistan a competitive advantage in attracting tourists from all over the world. The number of tourists visiting Gilgit Baltistan has steadily increased over the years, not-withstanding the dip-in figures immediately following 9/11. However, the challenge ahead is not merely to increase the number of tourists visiting Gilgit Baltistan but also to consider how tourism can be better promoted without affecting the natural and cultural heritage of the area, while also improving the quality of life of people to the desired levels.