Peter Gould

Peter Gould

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Peter Gould is the Founder of Gould Studio, a global design team that develops brands, experiences, and products using Heart-Centered Design.

Gould Studio is a global design team that develops brands, experiences, and products using Heart-Centered Design. Over nearly 20 years, our clients have included United Nations, Etihad Airways, Dubai Culture and a diverse portfolio from senior government projects to $100m startups. Recent highlights include the Salam Sisters brand designed to empower & inspire young girls to dream big. We are based in Dubai, Sydney & Jakarta. Please reach out if youโ€™d like to connect.

04/07/2026

Well done Egypt but also well done Mo Salah โค๏ธ Manners with our fellow humanity is the best goal ๐Ÿ™Œ๐Ÿผ

Photos from Peter Gould's post 25/06/2026

Fun post! I found an archive of my early artistic projects. After embracing Islam in 2002, I began a period of creative exploration. These photos reflect moments of discovery, wonder and reflection of the beauty I found. My art practices in the last decade have been mostly private. There came a point where I felt the art was too much in search of praise or too affected by opinion. The search continues inwardly and outwardly. It has been a wonderful journey, alhumdulillah. Thank you for being here!

Photos from Peter Gould's post 18/06/2026

Doha moments this week ๐Ÿ’š Alhumdulillah I love returning to this city. Like-hearted community is flourishing ๐ŸŒฑ .. and Gould Studio is now licensed as a company in Qatar ๐Ÿ™Œ๐Ÿผ Bismillah, next chapter begins.

Photos from Peter Gould's post 09/06/2026

London moments ๐Ÿ’š

30/05/2026

Travelling today and appreciating the privilege of my passport and countless blessings where I live. One day I will be asked about what I did with my time in this world, and the responsibility (amanah) that comes with everything gifted to me (family, education, safety, freedom, creativity, friends, wealth, ideas). I have much more work to do and can never repay those gifts.

Alhumdulillah for our opportunities. I think of so many people who are struggling and stuck in poverty, oppression and geno(id3. I need to do better to serve them. May God enable peace, security and tranquility for all hearts and all peoples ๐Ÿคฒ๐Ÿผ

19/05/2026

Big update! Youโ€™re invited to play our first Tales of Khayaal game test in London ๐Ÿ’š๐ŸŽฎ We have a series of UK community events coming up, including Muslim Tech Fest and our flagship event at London Muslim Centre [Register: https://luma.com/drzfl2rw ]

Itโ€™s early days in our game dev journey, but we have a truly wonderful & inspiring global team of heart-centered artists, designers, devs and storytellers making it happen, alhumdulilah. ๐Ÿซถ๐Ÿผ

Weโ€™ve partnered with the awesome 2024 Studios led by Ahmed Najeeb, who youโ€™ll hear more from in our forthcoming Community Update 2 video. Already countless hours have gone into the story, design pillars, themes, core mechanics and initial environment tests like this one.

We also have a human-led, hand-drawn animation team delivering some incredible tests, and can't wait to share more soon. โœ๐Ÿผ

Tales of Khayaal is my lifelong labour of love, and this game is my first leap into heart-centered game design process. In an era of distraction, I ask, how might we design a compelling game focussing on for remembrance? Thank you for sharing & supporting!

ps. If this is the first time youโ€™re learning about our project, please visit www.talesofkhayaal.com and join your social of choice. Big updates coming soon, inshaAllah ๐Ÿคฒ๐Ÿผ

pps. Did someone mention Book Two? Rehan Khan ๐Ÿ‘€

20/03/2026

Eid Mubarak dear friends ๐Ÿ’š May your day be filled with light & blessings! ๐Ÿ™Œ๐Ÿผ ps. Exciting updates coming soon

08/02/2026

Designing for Ramadan 2026 Edition [Link in Bio]

From sunsets to social media, and reflection to revelry, we share key insights as a guide for leaders, product and marketing teams in the lead up to this special month.

Each year, Ramadan arrives with a familiar question: how do we show up in a way that feels thoughtful, relevant, and sincere? While the month follows a lunar calendar, its emotional and cultural context is never the same twice. What people carry into Ramadan shifts year to year, shaped by global events, digital habits, and the pace of everyday life.

For Muslims around the world, Ramadan remains a deeply personal time of reflection, generosity, discipline, and community. It is a pause from routine, a re-centering of values, and a period where intention matters more than activity. These qualities make Ramadan meaningful, but they also make it sensitive. When approached without care, missteps are felt quickly.

For teams designing products, experiences, and communication, this context matters. Ramadan is not a campaign window, nor a moment to decorate for. It is a lived experience with distinct rhythms, phases, and expectations. Understanding those rhythms is what allows work to feel useful rather than intrusive.

This guide exists to support teams who want to approach Ramadan with humility and understanding. Not to chase attention, but to serve real needs. Not to follow trends, but to design with intention, respect, and care.

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