26/03/2026
“Are you working on your project, or is it working on you?” Here are 10 lessons from 10 projects, based on 25 years leading my design firm. Link in bio [Substack) Photo by
Peter Gould is the Founder of Gould Studio, a global design team that develops brands, experiences, and products using Heart-Centered Design.
Gould Studio is a global design team that develops brands, experiences, and products using Heart-Centered Design. Over nearly 20 years, our clients have included United Nations, Etihad Airways, Dubai Culture and a diverse portfolio from senior government projects to $100m startups. Recent highlights include the Salam Sisters brand designed to empower & inspire young girls to dream big. We are based in Dubai, Sydney & Jakarta. Please reach out if you’d like to connect.
26/03/2026
“Are you working on your project, or is it working on you?” Here are 10 lessons from 10 projects, based on 25 years leading my design firm. Link in bio [Substack) Photo by
20/03/2026
Eid Mubarak dear friends 💚 May your day be filled with light & blessings! 🙌🏼 ps. Exciting updates coming soon
17/02/2026
May your month ahead be filled with light, hope and blessings inshaAllah 🤲🏼
08/02/2026
Designing for Ramadan 2026 Edition [Link in Bio]
From sunsets to social media, and reflection to revelry, we share key insights as a guide for leaders, product and marketing teams in the lead up to this special month.
Each year, Ramadan arrives with a familiar question: how do we show up in a way that feels thoughtful, relevant, and sincere? While the month follows a lunar calendar, its emotional and cultural context is never the same twice. What people carry into Ramadan shifts year to year, shaped by global events, digital habits, and the pace of everyday life.
For Muslims around the world, Ramadan remains a deeply personal time of reflection, generosity, discipline, and community. It is a pause from routine, a re-centering of values, and a period where intention matters more than activity. These qualities make Ramadan meaningful, but they also make it sensitive. When approached without care, missteps are felt quickly.
For teams designing products, experiences, and communication, this context matters. Ramadan is not a campaign window, nor a moment to decorate for. It is a lived experience with distinct rhythms, phases, and expectations. Understanding those rhythms is what allows work to feel useful rather than intrusive.
This guide exists to support teams who want to approach Ramadan with humility and understanding. Not to chase attention, but to serve real needs. Not to follow trends, but to design with intention, respect, and care.
05/02/2026
🇶🇦 First Canva MENA focus group complete! Kindly hosted at in Education City, Doha. Ahmad Iqbal led the session with local designers about what would help make be local.
Brand, content, community - where we’re strong, where we’re lacking, what actually matters here.
Good conversations. This is how we figure out what works - listening to people who are actually using (or not using) our product in the region.
Qatar’s aiming to be the creative hub of the Middle East and we are keen to listen and follow their lead. More to come...
03/02/2026
This week Doha hosted the super inspiring Cliff Obrecht, co-founder of . It was a blessing to watch his genuine connection with diverse Qatari locals and sincere embrace of culture here (of course, the awesome cuisine helped… including a fun traditional scuffle over who pays for the meal!)
💚 Cliff’s keynote at was very well received, sharing his deep commitment to meaningful localisation and partnerships.
🙌🏼 Arabic & MENAP Canva users can expect some awesome upgrades, content & experiences coming soon! I’m so thrilled to be a part of this journey and help represent the brand in this region, which has been close to my heart for more than 20 years.
🌱 I’ve been a Canva user since its earliest versions and excited to continue advocating for its beautiful mission - empowering the world to design.
Community Update 1: Early Game Concepts! Salam friends - Thank you for your wonderful support. Tales of Khayaal: Book One launched in late 2025 with beautiful feedback and reviews. We reached over 5000 audiobook listens and thousands of book sold, alhumdulilah.
In this update, we’re happy to share a sneak preview of some very early tests we have started for our game concept and animation process. The game design process takes years, and we would expect a release no sooner than 2029. For now we’re exploring scenarios and taking feedback on our first demo experiences to gauge feedback and interest. So please leave comments!
Excited to share more, please join our community WhatsApp group and newsletter for updates & exclusives!
31/01/2026
My selfie skills got a workout this week at the epic ! Truly a beautiful gathering of like-hearted friends, leaders, creatives, founders and dreamers who are building the heart-centered future 💚 Thank you to so many wonderful people who introduced themselves and shared their projects and vision. May God bless all of our efforts success inshaAllah
28/01/2026
A deeply inspiring leader for our times. May God bless and protect our scholars and teachers 🤲🏼
26/01/2026
PCM @ GEM 💚
25/01/2026
Beautiful start to the day, then back to hotel in prep for the historic this week 🌱
Peter Gould leads a global design team based in Sydney & Dubai.
He develops original brands, products and experiences that enable a more inclusive & representative future. Recent highlights include the Salam Sisters brand designed to empower & inspire young girls to dream big.
Peter’s personal spiritual journey has been a major influence on his creative work including Islamic-inspired artwork. His contribution in founding creative platforms, events, community initiatives and Islamic Economy startups has resulted in global recognition including a major award from the UAE Prime Minister.
He has lectured Innovation & Design Thinking at UTS in Sydney and received the Stanford Certificate of Innovation & Entrepreneurship in 2017.