AkiSema Media Limited
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AkiSema Media Limited is a media consultancy firm based in Kampala Uganda.
It has been in existence since 2009 with staff members boasting of more than 15 years in the media industry. AkiSema Media provides consultancy services by working with private sector media in collaboration with development partners, private institutions and government. Services provided include radio programme concept development, radio programme production, media programming research and training.
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Location
Contact the business
Website
Address
P.O.Box 5493
Kampala
Kampala
General information
Mission
The mission of AkiSema Media Limited is to provide quality consultancy services with the aim of improving radio programming in Africa.
Vision
To be the leading consultancy firm that offers quality services for high impact results in the areas of radio management, programming, marketing and research in Africa
Values
• Integrity (The core of our existence)
• Professionalism (Abiding by professionalism in offering consultancy services)
• Quality (Quality leading to high impact)
• Excellence (Focusing on each client’s specific needs thus ensuring we exceed expectations)
AkiSema Media
AkiSema Media is a consulting, training and production firm specialising in the development of the broadcasting industry in Africa. Based on fifteen years experience working with the media, especially radio, AkiSema Media strongly believes in the potential of the broadcast industry and related ICTs to spur development of the continent.
Our goal is to inspire the broadcast industry to invest in programming that will positively impact on the audience to make informed decisions in the development process.
AkiSema Media comprises experts in Organizational Development Management, Radio Programming and Production, Research and ICT Broadcast Engineering and has a wide network of associates specializing in different aspect of media.
Below are the core areas of the consultancy services offered by AkiSema Media:
• Practical Journalism training
• Production training
• Radio Station imaging
• Organizational structures: programming, news room, technical
• Programme development/Radio programme concept development
• Radio Programme Production
• Designing promotional/commercial campaigns
• Human resource placement/advising
• Audience research (Research & Training)
• Audience research management – Processing & Analysis, music research, listener surveys, questionnaire development, radio programming research
• Radio Programme Monitoring & Evaluation
AkiSema offers consultancy services to development organizations and projects which use radio as a means of reaching their targeted beneficiaries and stakeholders. The company provides production facilities for training and production of radio features, documentaries, drama, promos and advertisements as well as audience research related services. Our productions have been very useful in the promotion of development campaigns in rural areas.
RADIO COURSES
A. Basic Introduction into Radio
This course is mainly for on-air voices who are new to Radio or who come into radio without any formal introduction into the basics.
Topics:
• The Radio Station: Studio; equipment; basic rules and behavior; handling equipment; understanding station policy and format; General ethics; broadcast laws and regulatory bodies.
• Communication: The process; successful communication.
• Radio Announcing: Presentation and News Reading; the art of talking on radio; the person-to-person process; using the voice; the microphone; Worming up and reducing tension in the voice.
• Handling live commentaries: Sports, events, politics, business, entertainment and public shows.
• Radio Interview: Live on air; types of interviews and formats; setting questions.
• Talk-back Radio: The art of talk-back; handling profanities in talk-back.
• Music, Entertainment and Drama: The Music Show; Preparation; Content; Discipline; music request shows; the Radio Dee Jay.
• Promotions: Promoting and trailing programmes; creating high-listener interest; programmes and commercial appeal.
• Programmes clocks: Time management of programme content and segments.
B. Programme Planning, Electronic News Gathering (ENG) and Production
Technicalities.
The course is for field reporters, producers, editors and production executives responsible for handling features, documentaries and supplements.
Topics:
• Methods of planning and preparing for the documentary/feature: Selection of topics; identifying issues and sources; research; setting interviews; and conducting interviews.
• ENG schedule: Working on location and gathering materials for the radio programme; reporting in rural and semi rural settings; city and urban coverage; understanding the importance of ambiance; and actualities.
• ENG technicalities: Getting the sound right; working with portable digital recorders; microphone positioning; and dealing with noisy backgrounds.
• Producing: Structure; sorting though materials; content; arranging and packaging inserts; script writing; structure; compiling and producing mini features and full-length programmes; opening and ending; Choosing presentation formats, voice-overs and narration.
• Recording the production: Sound levels; mixes; and mix down.
C. Radio News and Current Affairs- the Broadcast Journalist.
The course is designed for personnel who want to join the reportorial crew, radio reporters, editors and research/field staff:
Topics:
• Perspective of radio news: Basics of writing news; structure; house style; clarity and keeping news copy simple; timing and choice language.
• Rules, ethics, code, balance and handling controversies.
• Interviewing for radio news: Formats; types; flow and sequence; handling interviewees.
• Voicing and packaging reports: Pace; clarity; phrasing; voice grabs; actualities and ambiance; and deadlines.
D. Reporting Development Issues
Topics:
For personnel interested in specializing in reporting and producing programmes on development issues:
• Researching for development programming.
• Community development and introduction to agencies of change and development. Building partnerships and collaboration.
• Gender/cultural sensitivity and women issues, children, heath and the youth.
• Nature and habitat, wildlife and conservation.
• Business, economy, industry and educational tourism.
E. Basic Audience Research & Analysis
In order to get an insight into audiences, this course will provide skills for researching audiences to understand their needs and evaluate impacts of radio programs. This is a practical application for radio researchers, programmers, producers, sales/marketing persons, and content developers.
Topics:
• Understanding radio surveys/importance of audience research
• Understanding survey numbers/analysis of survey data
• Using data in sales environment
• Programming with radio survey data
• Types of audience surveys
• The logic of audience survey research
• Audience research proposal
• Sampling
• Methods of audience data collection
• Audience data processing
• Survey reports development
F. PCs and Audio Work Stations
This is a more practical application for field reporters, editors, and producers programme makers.
Topics:
• Introduction digital and an overview on digital imperatives in broadcasting.
• Introduction to digital audio hardware and processing applications
• The old versus the new- analogue and the challenge of the digital culture – “Managing the switch”
• Overview of popular software applications.
• Introduction to digital production: Recording audio and multi track applications; digitizing using single and multi tracks for editing; cleaning and mixing inserts; effects and music.
• Channeling audio though portable and stationary equipment and computers.
TRAINING METHODOLOGY AND SCHEDULES
AkiSema offers practical/hands-on and participatory training. Every participant must get involved because the training is intended to stimulate potential. The syllabus encourages group exercises and self evaluation by the participants. Following a modular design, participants are required to attend all sessions, since each session has bearing to the entire training package although each module is considered to be a stand alone. Hand outs, audio training materials and templates are provided as reference materials for the participants to use in their day to day work after the training.
Training durations will vary from course to course depending on the needs of our clients but lies between 5-10 days. Training sessions will basically run from 08.30am to 06.00pm with breaks at 10.00am to 10.30am (Morning break), 01.00pm to 02.00pm (Lunch break), and 04.00pm to 04.30 pm (Afternoon break).
Resources available at AkiSema Media Limited:
• Specialist Trainers
• Computers/laptops (10 plus)
• Specialized software applications – Adobe Audition for sound processing, Epi Data, SPSS for data analysis, Filemaker for database applications
• Training room which can accommodate up to 10 computers and 14 trainees
• Training facilities/aids – White-board, flip chart holder, LCD projectors, sound mixers, recorders, microphones, production studio, printers, headphones
• Reference materials
The mission of AkiSema Media Limited is to provide quality consultancy services with the aim of improving radio programming in Africa.
Vision
To be the leading consultancy firm that offers quality services for high impact results in the areas of radio management, programming, marketing and research in Africa
Values
• Integrity (The core of our existence)
• Professionalism (Abiding by professionalism in offering consultancy services)
• Quality (Quality leading to high impact)
• Excellence (Focusing on each client’s specific needs thus ensuring we exceed expectations)
AkiSema Media
AkiSema Media is a consulting, training and production firm specialising in the development of the broadcasting industry in Africa. Based on fifteen years experience working with the media, especially radio, AkiSema Media strongly believes in the potential of the broadcast industry and related ICTs to spur development of the continent.
Our goal is to inspire the broadcast industry to invest in programming that will positively impact on the audience to make informed decisions in the development process.
AkiSema Media comprises experts in Organizational Development Management, Radio Programming and Production, Research and ICT Broadcast Engineering and has a wide network of associates specializing in different aspect of media.
Below are the core areas of the consultancy services offered by AkiSema Media:
• Practical Journalism training
• Production training
• Radio Station imaging
• Organizational structures: programming, news room, technical
• Programme development/Radio programme concept development
• Radio Programme Production
• Designing promotional/commercial campaigns
• Human resource placement/advising
• Audience research (Research & Training)
• Audience research management – Processing & Analysis, music research, listener surveys, questionnaire development, radio programming research
• Radio Programme Monitoring & Evaluation
AkiSema offers consultancy services to development organizations and projects which use radio as a means of reaching their targeted beneficiaries and stakeholders. The company provides production facilities for training and production of radio features, documentaries, drama, promos and advertisements as well as audience research related services. Our productions have been very useful in the promotion of development campaigns in rural areas.
RADIO COURSES
A. Basic Introduction into Radio
This course is mainly for on-air voices who are new to Radio or who come into radio without any formal introduction into the basics.
Topics:
• The Radio Station: Studio; equipment; basic rules and behavior; handling equipment; understanding station policy and format; General ethics; broadcast laws and regulatory bodies.
• Communication: The process; successful communication.
• Radio Announcing: Presentation and News Reading; the art of talking on radio; the person-to-person process; using the voice; the microphone; Worming up and reducing tension in the voice.
• Handling live commentaries: Sports, events, politics, business, entertainment and public shows.
• Radio Interview: Live on air; types of interviews and formats; setting questions.
• Talk-back Radio: The art of talk-back; handling profanities in talk-back.
• Music, Entertainment and Drama: The Music Show; Preparation; Content; Discipline; music request shows; the Radio Dee Jay.
• Promotions: Promoting and trailing programmes; creating high-listener interest; programmes and commercial appeal.
• Programmes clocks: Time management of programme content and segments.
B. Programme Planning, Electronic News Gathering (ENG) and Production
Technicalities.
The course is for field reporters, producers, editors and production executives responsible for handling features, documentaries and supplements.
Topics:
• Methods of planning and preparing for the documentary/feature: Selection of topics; identifying issues and sources; research; setting interviews; and conducting interviews.
• ENG schedule: Working on location and gathering materials for the radio programme; reporting in rural and semi rural settings; city and urban coverage; understanding the importance of ambiance; and actualities.
• ENG technicalities: Getting the sound right; working with portable digital recorders; microphone positioning; and dealing with noisy backgrounds.
• Producing: Structure; sorting though materials; content; arranging and packaging inserts; script writing; structure; compiling and producing mini features and full-length programmes; opening and ending; Choosing presentation formats, voice-overs and narration.
• Recording the production: Sound levels; mixes; and mix down.
C. Radio News and Current Affairs- the Broadcast Journalist.
The course is designed for personnel who want to join the reportorial crew, radio reporters, editors and research/field staff:
Topics:
• Perspective of radio news: Basics of writing news; structure; house style; clarity and keeping news copy simple; timing and choice language.
• Rules, ethics, code, balance and handling controversies.
• Interviewing for radio news: Formats; types; flow and sequence; handling interviewees.
• Voicing and packaging reports: Pace; clarity; phrasing; voice grabs; actualities and ambiance; and deadlines.
D. Reporting Development Issues
Topics:
For personnel interested in specializing in reporting and producing programmes on development issues:
• Researching for development programming.
• Community development and introduction to agencies of change and development. Building partnerships and collaboration.
• Gender/cultural sensitivity and women issues, children, heath and the youth.
• Nature and habitat, wildlife and conservation.
• Business, economy, industry and educational tourism.
E. Basic Audience Research & Analysis
In order to get an insight into audiences, this course will provide skills for researching audiences to understand their needs and evaluate impacts of radio programs. This is a practical application for radio researchers, programmers, producers, sales/marketing persons, and content developers.
Topics:
• Understanding radio surveys/importance of audience research
• Understanding survey numbers/analysis of survey data
• Using data in sales environment
• Programming with radio survey data
• Types of audience surveys
• The logic of audience survey research
• Audience research proposal
• Sampling
• Methods of audience data collection
• Audience data processing
• Survey reports development
F. PCs and Audio Work Stations
This is a more practical application for field reporters, editors, and producers programme makers.
Topics:
• Introduction digital and an overview on digital imperatives in broadcasting.
• Introduction to digital audio hardware and processing applications
• The old versus the new- analogue and the challenge of the digital culture – “Managing the switch”
• Overview of popular software applications.
• Introduction to digital production: Recording audio and multi track applications; digitizing using single and multi tracks for editing; cleaning and mixing inserts; effects and music.
• Channeling audio though portable and stationary equipment and computers.
TRAINING METHODOLOGY AND SCHEDULES
AkiSema offers practical/hands-on and participatory training. Every participant must get involved because the training is intended to stimulate potential. The syllabus encourages group exercises and self evaluation by the participants. Following a modular design, participants are required to attend all sessions, since each session has bearing to the entire training package although each module is considered to be a stand alone. Hand outs, audio training materials and templates are provided as reference materials for the participants to use in their day to day work after the training.
Training durations will vary from course to course depending on the needs of our clients but lies between 5-10 days. Training sessions will basically run from 08.30am to 06.00pm with breaks at 10.00am to 10.30am (Morning break), 01.00pm to 02.00pm (Lunch break), and 04.00pm to 04.30 pm (Afternoon break).
Resources available at AkiSema Media Limited:
• Specialist Trainers
• Computers/laptops (10 plus)
• Specialized software applications – Adobe Audition for sound processing, Epi Data, SPSS for data analysis, Filemaker for database applications
• Training room which can accommodate up to 10 computers and 14 trainees
• Training facilities/aids – White-board, flip chart holder, LCD projectors, sound mixers, recorders, microphones, production studio, printers, headphones
• Reference materials
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |
| Saturday | 10:00 - 13:00 |