10/21/2026
Free Learning Activity:
Adapting the Transformation Economy to the Tourism Sector
Date & Time
Oct 29, 2026 10:00 AM
Description:
The Transformation Economy will be the subject of the next webinar in the Tourism Skillshop on Thursday, October 29, at 10 a.m. This book from bestselling author B. Joseph Pine II builds on his seminal work, The Experience Economy, to explain the next stage of how people assign value to goods, services, and experiences.
For tourism practitioners, applying this knowledge to product development and visitor engagement can yield a competitive advantage. As the transformation economy evolves, we will need to think more creatively and holistically, fostering deeper connections among people, places, and experiences. This expanded role encourages practitioners to embrace elements of destination stewardship, advocacy, and coaching to create transformational offerings. While this shift will require new ways of thinking and working, it can ultimately create greater value for visitors and communities while helping tourism entities differentiate themselves in a competitive marketplace.
This webinar will provide attendees with clear frameworks and real-world examples of the transformational economy. It will help them build customer loyalty, create premium value, and drive sustainable growth. Join the discussion with SWT’s Matthew Ozuna, Transformational Travel Council co-founder Jake Haupert, and other industry experts. This webinar will be recorded, shared with registrants, and posted to the SWT YouTube channel. Skillshop webinars are free and open to all tourism stakeholders.
https://us06web.zoom.us/webinar/register/WN_9WPCHJtOQC6xk63WXoEoxg #/registration
