CVT Soft Serve

Just had a meeting with the lovely folks at Alltown Fresh...they’re a convenience store chain focused on bringing better food to the gas station experience.

I couldn’t help but think about how their marketing team was handed a massive layup. Imagine brainstorming campaigns all day long knowing your company initials are AF. Our coffee is strong AF, the smoothies are refreshing AF…Hot outside? Grab a CVT. They’re cold AF.

File this under: “Things I somehow didn't blurt out in the conference room.”

We're a little less than 2 weeks away from the 500 🙌

Happy Mother’s Day to all of the overworked mamas out there...but especially this one. She runs a chaotic household and somehow homeschools four wild boys while making the impossible look effortless…which, quite honestly, is super annoying.

Still can't believe they sell our stuff at the 🥹

Thanks for the pic

Good morning from the Santa Barbara Zoo☀️🦁

Kids melting down in the heat because their parents said no to messy ice cream was so 2025. These folks understood the assignment 🙌

Finally, a habitat we belong in!

After 12+ years in business and meeting countless customers (99.9% of whom are incredible)...I still sometimes think about the 0.1% sh*theads.

I’ll never forget the guy who broke our “Last Person In Line” sign like a punk band smashing a guitar. He yelled, “Get over yourself…you’re just a guy selling ice cream on the sidewalk.”

I thought about him again today when a movie theater in Maine emailed us about selling our ice cream 3,000+ miles away from that sidewalk.

It’s petty as hell, but I hope he sees this.

Thanks ...We agree 😊