08/12/2014
The Science Carl Edward Sagan Died 17 Years Ago. In His Last Interview, He Made A Warning That Gives Me Goosebumps
http://www.youtube.com/watch?v=_iyFw8UF85A
Carl Sagan and Government_ Charlie Rose.wmv
Carl Sagan's view on science and government
06/18/2014
Book of the day.
http://www.neurosciencemarketing.com/blog/about-us/brainfluence
Brainfluence | Neuromarketing
Praise for Brainfluence "You can never be too enchanting, so read this book to learn even more ways to change people’s hearts, minds, and actions. It’s always good to have some science behind your tactics." — Guy Kawasaki, author of […]
06/18/2014
Some people call it Neuroscience, we call intuition.
http://www.adweek.com/news/advertising-branding/how-package-designers-use-science-influence-your-subconscious-mind-158319
How Package Designers Use Science to Influence Your Subconscious Mind
How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home? That was the challenge for U.K.-based design consultancy Elmwood after packaged-foods maker Gressingham Foods asked it to recast its brand identity as premium b…
04/07/2014
Incredibly gratifying video shows that this city worker painting streets is a true craftsman.
If you had to list everything that fascinates you, it’s safe to say that footage of city workers painting lines on the road wouldn’t make it on the list. But maybe it should…
London designer Tom Williams saw a crew of painters working their way down the road painting various signs on the street. He knew they were going to paint a bus stop sign outside his apartment, so he set up his camera to record their work.
And that work is genuinely amazing. You’d think that street painting would be a pretty basic process requiring little specialized skill or technique, but if this clip is any indication, that is far from the case.
With the help of his assistant, this painter confidently applies perfect yellow lettering onto the street freehand. No stencils and no mistakes…
http://vimeo.com/36167291
Street typography
A short film of two craftsmen at work. Happened to see them at work very early one morning and grabbed the camera. Street typography in action.
04/01/2014
Authentic Advertising is more memorable for consumers.
http://www.adweek.com/news/advertising-branding/inspirational-makeup-ads-reveal-rather-conceal-womens-true-selves-156639 #.UzrNm4Mn7ME.facebook
Inspirational Makeup Ads Reveal Rather Than Conceal the Women's True Selves
IDEA: Makeup ads have a hard time being authentically inspiring, complicated as they are by issues of vanity and manufactured beauty. But Dermablend is different. The brand's corrective cosmetics are used by people with mild to severe skin conditions, and so its advertising can be unconflicted—even…
02/03/2014
Georgia Lawyer Makes the Year's Most Ridiculously Badass Local Super Bowl Ad
If you weren't bowled over by any of the Super Bowl commercials last night, well, you weren't watching in Savannah, Ga.
12/19/2013
http://vimeo.com/81847258
Happy Holidays
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