UNDO

UNDO

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UNDO is transforming California by ending the to***co industry’s predatory and deadly influence. Our new name is UNDO. This includes personal attacks.

To***coFreeCA has a new name and vision for the future, but our mission remains the same: empowering communities to end the to***co epidemic. UNDO is transforming California by eradicating the to***co industry’s manipulative, predatory, and deadly influence to equitably increase the health, environmental, and economic well-being of California’s diverse populations. UNDO is part of the California D

05/13/2026

Secondhand v**e exposure is real and harmful.

Even if you don’t v**e, breathing in the secondhand aerosol can cause coughing, wheezing and shortness of breath.

Big Ni****ne’s poisonous products affect us all.

05/05/2026

"Big Ni****ne" = growing group of companies built on selling ni****ne addiction — whatever the product format. From to***co to v**es to pouches and beyond, the goal is the same: keep people hooked on ni****ne.

Photos from UNDO's post 04/22/2026

The future of our planet depends on what we do today.

Quitting ni****ne isn’t easy, but it’s worth it.

04/17/2026

What do we actually know about the health effects of modern ni****ne products? Not enough.

They hit the market before long-term health effects were studied — meaning millions of people became part of Big Ni****ne’s real-time experiment.

The results are already showing up: lung damage, gum lesions, and rapid addiction.

Don’t let Big Ni****ne experiment on your body. Quit ni****ne.

04/16/2026

Life moves forward. Ni****ne addiction tries to hold you back.

If you’ve put ni****ne down, share your story with us in our DMs.

04/14/2026

¡Queremos oir tu historia!

04/09/2026

Today’s ni****ne products are designed to look like everyday tech: USB drives, gaming devices, even touchscreens. These designs aren’t a coincidence—they’re meant to catch your kid’s eye and slip past yours.

As parents, staying informed is one of the best ways we can protect our kids from addiction. Start by learning what these products look like—and why they’re made to blend in.

📲 Follow us for more tips made for parents.

04/07/2026

Big Ni****ne is betting on addiction to fuel its profits. Every new v**e, pouch, and “next-gen” device is engineered to keep you hooked and the money flowing.

These products can get you hooked fast—often before you realize the harm they can do. What’s worse, these poisonous products come with slick marketing and tech to appeal to a new generation of users.

Don't be a lab rat for the sake of their bottom line.

***coDamage ****ne ***co

Photos from UNDO's post 04/03/2026

The ni****ne industry continues to create “alternatives” to quitting to keep you addicted.

What your body really needs is an exit from it all. Get the support you need to quit at kickitca.org

****ne

04/02/2026

The packaging gets sleeker. The colors more playful.

But the addiction? That part hasn’t changed.

These aren’t “better” or “safer” swaps. They’re just the next version of the same old product.

Don't fall for the rebrand.

04/01/2026

We didn't know va**ng ni****ne could cause lung scarring or deeper depression until it started happening to people like you.

Big Ni****ne is using your body as their experiment.

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Sacramento, CA