Truth Initiative

Attending Capital Pride? Truth Initiative will be mobilizing our Pride + Progress coalition and distributing information on quitting resources all across the local area and at LGBTQ+ establishments. Hear the full story on Public News Service or learn more about the coalition on truth initiative dot org.

The data confirm that image has influence. Publishers like Vanity Fair and Interview Magazine should eliminate all instances of ni****ne and to***co product depictions. Learn more about on-screen imagery at truth initiative dot org.

Cigarette butts have long been the world’s most littered item — and now e-cigarette and pouch waste is adding to the problem. Along with Center for Environmental Health CEO, Kizzy Charles-Guzman, we break down the growing environmental impact of ni****ne products and why accountability matters in CEO & President Kathy Crosby's latest for Fast Company.

The hidden cost of ni****ne products Cigarette butts and disposable v**es are creating an environmental crisis.

"Enrolling 1 million young people in cessation treatment is a historic accomplishment. We're helping break the cycle of ni****ne addiction during these critical formative years and building skills and confidence that will pay dividends for years to come. For every young person who enrolled in EX Program, we know there are 1000 more who now know where to turn when they decide to quit. Increasing the use of evidence-based quitting resources is what it will take to create lasting change and protect future generations from lifelong addiction.” - Chief Health Officer Dr. Amanda Graham

Full story from AP: The U.S. Food and Drug Administration has a responsibility to ensure that products meet a rigorous public health standard that considers both the potential benefit for adults who smoke and the risks to youth. With these products now authorized, the agency must closely monitor how they are marketed and used to confirm that they continue to meet that high bar—and take swift action if they don’t.

FDA announces its first OK of fruit-flavored e-ci******es for adults in major shift under Trump U.S. health regulators have announced their first authorization of fruit-flavored electronic ci******es intended for adult smokers.

This moment calls for a balanced approach grounded in . Providing adults who smoke with access to U.S. Food and Drug Administration-authorized alternatives to combustible ci******es and preventing youth ni****ne addiction are shared responsibilities—not tradeoffs.

A bipartisan coalition of 25 attorneys general, co-led by the offices of Attorney General Rob Bonta , Pennsylvania Office of Attorney General Dave Sunday, New York Attorney General Letitia James, and the City of New York Government, urged major credit card and payment processing companies to take stronger action to prevent their services from being used to facilitate unlawful online and brick-and-mortar sales of to***co and ni****ne products—particularly illegal e-ci******es. Illegal sales remain widespread and undermine efforts to protect young people from ni****ne addiction. Addressing the “payment rails” that enable unlawful transactions can be an important lever—alongside enforcement against illegal sellers and platforms. Truth Initiative supports evidence-based approaches that protect young people and advance a future free from ni****ne addiction.

Join Truth Initiative for a conversation at the intersection of culture, identity, and health. This Culture + Cessation Collective webinar explores the unique relationship the Hispanic and Latino community has with ni****ne — blending research with lived experience to tell a story that's rarely centered in spaces.

Only 41 to***co and menthol flavored e-cigarette products are authorized for sale in the U.S., but there are thousands of products available in hundreds of flavors on the market. CDC Foundation has the full report.