Set up to promote, market and generate tourism to Penang state in Malaysia, Penang Global Tourism is a state tourism bureau that work with key tourism players locally and internationally. Also serving as the focal point for the coordination of all tourism activities, PGT as it is affectionately known, works with airlines and Tourism Malaysia offices worldwide in hosting media groups to Penang through FAM or familiarisation trips. PGT participates in overseas sales missions in world renowned trade shows and the exposure has also contributed to Penang’s popularity as a destination, investment and habitat choices for many from around the world. On the home front, PGT conceptualised and jointly organises George Town Literary Festival which started in 2011, and supports annual events such as George Town Festival and Penang Island Jazz Festival. Tourism services provided by PGT include various free maps distributed for free, a Tourist Information Centre right in town where tourists can walk in to obtain all sorts of information on Penang such as what’s happening around town. Besides that, PGT gathers and monitors data pertaining to tourism, and also provides information leaflets and booklets on Penang. All these efforts undeniably highlight Penang as Asia’s choice destination.
