For more than 80 years, we've built social impact campaigns to educate, unite and uplift people across America. Thank you.
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29/05/2026
By meeting people where they are, we’re working toward a society that’s more open and proactive about mental health. Explore our current campaigns and what’s ahead.
Our Mental Health Initiative The Ad Council is working to foster a society that is more open and proactive about mental health. Our $65 million multiyear initiative aims to generate awareness and take actionable steps toward addressing the mental health crisis in the U.S.
A best-in-class partnership in action.
As part of our "Love, Your Mind" campaign with the Huntsman Mental Health Foundation "The Mind Set"—our innovative effort with Amazon Ads, thanks especially to the leadership of our board member Alan Moss—brings mental health support to Alexa, Amazon Music, and more, meeting people where they are with the resources they need.
See how "The Mind Set" came together:
We’re proud to partner with Sesame Workshop for the “Love, Your Mind” campaign to share an important message for moms, alongside Mental Health Foundation and Arthur M. Blank Family Foundation.
Motherhood can be deeply joyful, but it can also be emotionally demanding. This new work points to resources designed to address the unique challenges moms face, helping them care for their well-being so they can show up for their little ones, their families and for themselves.
More than half of teens and young adults struggling with their mental health are most likely to turn to friends for support. 💛 This is what inspires our long-running campaign, in partnership with the American Foundation for Su***de Prevention and NAMI.
For our recent creative launch, Dr. Christine Crawford (psychiatrist and incoming Chief Medical Officer for NAMI) joined NBC News Daily’s Kate Snow and Zinhle to talk about how to recognize when a friend may be struggling and simple ways to check in and offer support. Resources are available at SeizeTheAwkward.org.
Across communities, we are held together by everyday moments of connection big and small.
Our iconic Love Has No Labels campaign focuses on something essential: connection is not rare, it’s innate. The things that make us different will never change what makes us human.
For more information on the campaign, visit LoveHasNoLabels.com.
Ad Council research finds that teens and young adults crave connection and emotional support, but many struggle to express that need – which can lead to feelings of isolation and loneliness.
This , our "Seize the Awkward" campaign, in partnership with American Foundation for Su***de Prevention and NAMI, is launching new creative, developed pro bono by Droga5 , reminding young adults that they don't need to have the perfect words to support a friend — they just need to show up.
To learn more about this important campaign and the resources available to teens and young adults, visit SeizeTheAwkward.org
04/05/2026
The pace of change isn’t slowing down, and POSSIBLE made it clear that progress comes from building across industries, not within silos. In our latest blog post, we recap moments of partnership and explore the themes we saw this year: https://bit.ly/4nbmq0s
Leading With Purpose at POSSIBLE 2026 The push and pull of change and constancy was evident throughout POSSIBLE 2026. How are organizations using generative AI? How will our work change? Should we stick to what we’ve done before, or overhaul everything tomorrow?
Did you know that in just 10 minutes a car can heat up by 20 degrees, reaching potentially fatal temperatures for any children left behind in vehicles? That’s why today, on National Heatstroke Prevention Day, we’re reminding parents and caregivers that a parked car can become dangerous quickly.
NHTSA, the Ad Council and Chemistry are partnering to debut new PSAs to remind parents and caregivers to “Stop. Look. Lock,” protecting their child from the risk of heatstroke. For more information on how to keep kids safe, visit NHTSA.gov/Heatstroke.
21/04/2026
We are thrilled to welcome 22 new members to our Board of Directors! Whether new, returning, or continuing in a new role, these brilliant leaders bring invaluable insights and support to our organization.
The Ad Council Elects 22 Members to Its Board of Directors The Ad Council, the nonprofit behind many of America's most impactful communications programs that inspire action and accelerate social change, elected 22 members to its Board of Directors yesterday at its biannual Board meeting.
09/04/2026
Protecting young people from firearm injuries and deaths is a responsibility we all share.
In partnership with Custom Content from WSJ, our “Agree to Agree” campaign is spotlighting how health care professionals—including leaders like Dr. Keith Loud from Dartmouth Health Children's and Dr. Joseph Sakran from Johns Hopkins Medicine—can play an important role in helping prevent firearm injuries and deaths among youth.
Learn more about this work at https://bit.ly/4sqr6AK.
Paid Program: How to Normalize Conversations on Gun Safety How health care professionals can help lead discussions around keeping kids safe from firearm injuries.