05/10/2026
Must read
Have your buyers seen the headlines saying mortgage rates are at their highest point since January 2025? If that has them hitting pause, here's something worth sharing with them.
The rate they see online isn't necessarily the rate they'd get.
Advertised rates can't account for someone's personal situation. A lender looks at things like credit score, debt-to-income ratio, down payment size, and the type of loan program. And even after they find a home, options like a rate buydown or seller concessions can help bring that number down.
That's why the first step is a conversation with a lender and getting pre-approved. It gives buyers a clear picture of what they can borrow and what their real rate could be, so they can make a decision based on their numbers, not the news.
We put together a blog you can use to walk your buyers through it. ➡️ https://bit.ly/3VDmhZT
