11/06/2026
A New Symbol for Atami
We are pleased to introduce our new logo, inspired by the Japanese character for "熱(heat)."
The design reflects the spirit of Atami — a town shaped by its hot springs and surrounded by the sea and mountains, where fireworks, culture, and tradition come together.
With this new symbol, we look forward to sharing the unique charm of Atami with people around the world.
25/04/2026
3 Must-See Events in Atami This Season 🎆🌿🍺
Think Atami is just about hot springs?
Think again. Here’s what’s happening now 👇
🎆 Fireworks Festival
Atami’s iconic fireworks light up the ocean sky.
One of the few places in Japan where you can enjoy fireworks all year round.
Next dates: April 26 & May 24
🌿🎏 Azalea & Carp Streamer Festival
At Himenosawa Park, around 60,000 azaleas bloom across the hills,
while 160 colorful carp streamers dance in the sky.
April 18 – May 6 | Free entry
🍺 Atami Beer Festival
Enjoy local food, fresh seafood, and cold beer by the ocean.
Live music, street food, and a vibrant local atmosphere.
May 3 – May 5 | Free entry
Plan your Atami getaway around these events ✨
Save this for later
24/04/2026
This is how you spend a night in Atami 🌙✨
Not just a place to stay —
but a place to experience.
ATAMI NIGHT BASE launches on April 1.
🎆 Hold fireworks by the ocean
🎐 Try yo-yo fishing, a classic Japanese festival game
🏮 Play traditional games at Atami Night Base
🍹 Enjoy relaxed night vibes with local treats
From glowing city lights to small, joyful moments —
every night here feels a little special.
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📍 11-6 Ginza-cho, Atami City, Shizuoka 413-0013
🕒 6:00 PM – 9:00 PM
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👉 Save this for your Japan itinerary
👉 Follow us for more local experiences
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More than just hot springs. Discover Atami at night.
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