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Will Digitalization benefit Shop-floor employees

Digitization is already reducing the amount of manual data entry, a change that improves both the data, and fact-based decision making.

This development has been especially beneficial for managers and people in expert roles, such as engineers and scientists, though the benefits have not yet cascaded down to shop-floor employees.

Even so, the job satisfaction of front line workers remains high, and more than 70 percent have positive expectations about the changes to come.

Which industries are most affected by digitalization?

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Pharmaceutical marketing Tactics

Break The Rules With Guerrilla Marketing

It always pays to think creatively when you are looking at your marketing tactics. Guerrilla marketing happens in unexpected ways. Sometimes, a pharma marketing expert might directly target their competitors in some unexpected way.
Many companies see this as a great method for being able to stand out from the crowd.

This is also one of the more risky forms of pharma marketing because you are challenging the norms.

Are you ready to take the risk??
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Communicating with patients During Pandemic

As pharmacies are likely to be one of the only places on the high street that are still open, patients will continue to require and seek their services, but consideration should be given to how the pharmacy is presented to the public during this period.

For example, the retail function of the pharmacy may have to take a step back, with the focus switched to the dispensing of medicines and information. Additional information the pharmacy could share may include:

Latest COVID-19 advice from the government;
The directions for using the pharmacy or redirecting patients to call the pharmacy with queries rather than turning up in person (i.e. to move away from face-to-face patient consultations); The policy for abusive customers

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Healthcare has gone digital

A recent report from McKinsey showed that more than 70% of consumers are already using information they found online to manage their health and wellness.
The pharma industry is undergoing a similar digital transformation, bridging high-tech discovery with mobile patient recruitment efforts.

Are you ready for that transformation?

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What is SMART learning Objectives in Pharma

SMART learning objectives should provide a road map for formative and summative assessment.

For example, knowledge-level learning objectives related to ‘recalling’, ‘listing’ or ‘stating’ can be assessed using multiple choice or short-answer tests.

Application-level learning objectives, such as ‘demonstrate’ or ‘perform’, are easily assessed using direct clinical observation, or OSCEs. Evaluation-level learning objectives, such as ‘defend’ or ‘appraise’, are best evaluated through debate or discussion.

Any of these methods can be summative or formative, depending upon context and requirements.

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2020 has changed the way we recruit forever

COVID-19 pandemic has affected every aspect of healthcare, and pharmacists recruiting is no exception.

Healthcare recruiters have been forced to adapt to new ways of finding, interviewing, and hiring pharmacists so organizations can continue providing care.

Here are five ways the healthcare recruiting process has evolved in 2020:

1. Pharmacists are dissatisfied with the status quo

2. Pharmacists are looking for work in new areas

3. Recruiting events have gone digital

4. Virtual interviewing is the new standard

5. Digital approvals have reduced time to fill

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Pharmaceutical marketing Tactics:

Be Sure To Build Relationships, Having good relationships with physicians is a key aspect of being a successful pharmaceutical marketer.
The reason is that physicians want to prescribe pharmaceutical products from sales reps that they know and trust. Physicians feel a sense of responsibility to their patients

Stay tuned for tomorrow's tactics about pharmaceutical marketing

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What is Type 2 diabetes

Type 2 diabetes is the most common form of diabetes, occurring when the pancreas cannot make enough insulin to keep blood sugar at normal levels.

Although type 2 diabetes primarily occurs in patients over the age of 45, the prevalence rate among younger patients has been rising dramatically over the past couple of decades.

The Diabetes Report Card published by the U.S. Centers for Disease Control and Prevention estimates that more than 5,000 new cases of type 2 diabetes are diagnosed each year among U.S. youth younger than age 20.

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Types of Community Pharmacies

There are several different types of community pharmacies. They range from small, individually owned pharmacies in the isolated rural towns to large chains in main shopping malls and supermarkets.

The types of community pharmacies also depend on the regulations in that area.
For example, in the United States pharmacies in large chains or supermarkets are overwhelmingly more common than independently owned pharmacies. This is in contrast to many countries in Europe that limit pharmacies to be owned by a registered pharmacist, who is restricted to owning less than a certain number of pharmacies, making large chains impossible.

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Digital health technology and Patency

Upgrading off-patent drugs with digital health technology could be hugely beneficial for pharma companies and patients alike.
If upgraded drugs provide better health outcomes, the pharma owners will be able to request new patents or patent extensions and renegotiate reimbursement. For example, Otsuka has partnered with Proteus Digital Health, to upgrade its neuromodulator, abilify®. The now off-patent drug is prescribed to patients with depression, schizophrenia, and bipolar disorder with good patient outcomes.

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