26/10/2026
🍶 When “style” does a lot of work…
Ever gone to buy Greek yoghurt, picked up a tub, and then noticed the label actually says, “Greek-style yoghurt”?
This can be an example of marketing by association - where a product uses words, imagery or presentation that connect it in our minds with a familiar or well-regarded type of product.
That doesn’t necessarily mean there’s anything unlawful about it. But it’s a good reminder that a familiar-looking name doesn’t always mean two products are the same.
Words such as “style”, “inspired”, “traditional-style” or “classic” can make a big difference to what is actually being claimed.
Consumer tip: Look beyond the big words on the front of the pack. Check the full product description, ingredients and other information on the label so you know what you’re actually buying.
Sometimes, one little word is doing a lot of marketing work.
