Australian Communications and Media Authority

Do you send SMS or MMS messages to your customers using your brand or business name?

The way businesses and organisations send branded text messages is changing.

From 1 July 2026, new rules mean that text messages sent with a business or organisation’s name at the top of the message (known as a sender ID) will need to be registered or they will be labelled as ‘unverified’.

The ACMA is launching Australia’s SMS Sender ID Register to help stop scam SMS and MMS messages that pretend to be from real businesses.

To keep sending text messages that show your business or brand name, you’ll need to apply to register with your telco or message provider.

You need to register each Sender ID you use and if you use more than one telco or message provider, you will need to contact them all – the sooner the better.

Register now to avoid disruption to your messages.

Follow the link in the comments to find out more.

If you’re struggling to pay your phone or internet bills on time, tell your telco.

Telco services are an essential part of life, and your provider must provide you with options to help manage payments and keep your services connected.

Follow the link in the comments to find out more.

Missed what we’ve been up to lately?

Our latest Engage newsletter has all the highlights from May.

👉 Check it out here: https://acma.createsend1.com/t/d-e-guudykd-l-r/

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Thinking about buying a new walkie talkie?

Do your research. Many cheap models available online don’t meet Aussie standards.

Follow the link in the comments for more information.

Do you send SMS or MMS messages to your customers using your brand or business name?

If your SMS or MMS messages show your brand or business name at the top of the message (instead of a mobile number), you’ll need to register your sender ID now to avoid them being labelled as “Unverified”.

From 1 July 2026, the ACMA is launching Australia’s SMS Sender ID Register to help stop scam messages that pretend to be from real businesses or organisations.

To keep sending SMS messages with your brand or business name after 1 July, you’ll need to apply to register with your telco or message provider.

Without registration, your sender IDs will be replaced with “Unverified” when you send messages and may be mistaken for a scam.

👇 Find a telco or message provider via the link in the comments.

Sporting events like the NBA playoffs can be a time when betting activity increases.

BetStop is a free national service that allows you to block access to all licensed online and phone wagering providers in one step.

You can choose how long – from 3 months to a lifetime.

Registration only takes 5 minutes.

Follow the link in the comments to find out more.

Do you work in film, TV or radio? The ACMA has set aside fictitious phone numbers you can use for the work you broadcast or publish.

These include mobile numbers, geographic regions, premium rates and 1800/1300 numbers.

Follow the link in the comments to find out more.

Does your small business or community organisation send branded SMS or MMS messages to customers or members?

If your messages display your brand name at the top (known as a sender ID), you’ll need to register that sender ID to keep using it.

Branded sender IDs are widely used for appointment reminders, billing and updates from schools, childcare centres and local businesses.

From 1 July 2026, new anti-scam rules will change how these messages appear on people’s devices.

Messages sent using an unregistered sender ID will be labelled ‘Unverified’.

Act now and register before 1 July to make sure your messages continue reaching customers and members.

Follow the link in the comments to find an approved telco or messaging provider.

🎰 Thinking about gambling online?

Not all online gambling services are provided legally to Australians – some are illegal.

To stay protected under Australian law, you should always choose a provider licensed by an Australian state or territory.

We also block illegal gambling sites to help keep you safe.

Swipe through the slides below to see the latest list of sites we’ve blocked.