Proud Phoenix & Co

We didn’t see this one coming — but we’re so glad it did.

Our Crunchy Chilli Lime Salt was the underdog of the range. Quietly sitting there, doing its thing. And somehow, it walked away with 1st Place at the Mr Chilli Awards for Medium Heat. 🏆

We’re so proud. And honestly? A little emotional.
Thank you for the love you’ve shown this one. It reminded us why we do this.

Every recipe starts the same way — with home. With the smells, the flavours, the meals that shaped us. Because we’ve always believed that the right flavour doesn’t just make food taste better. It makes the moment mean more. It’s what keeps people at the table a little longer, laughing a little louder.

That’s the whole point. Food that brings people together. And a sprinkle that makes them remember it.

Thank you for making this little jar a champion. 🤍



Have A Wonderful Weekend Everyone 🫶

So happy to say that we won 1st in Mr Chilli’s competition for the best crunchy chilli salt! So grateful for this wonderful opportunity, and congratulations to all the other winners. 🥇

Happy Friday! 🥩 Here’s a shoutout to Vermont South Gourmet Meats and their amazing customers!
Vermont South Gourmet Meats is a quality local butcher at 5/495 Burwood Hwy, Vermont South, providing top quality products and super friendly service.
When it comes to premium meat trays, customers can enjoy a diverse range of options including premium beef, succulent lamb, and fresh poultry, all sourced from trusted suppliers to ensure top-notch quality. Whether you’re putting together a tray for a weekend gathering or a special occasion, there’s something for everyone.
The selection is designed to cater to all tastes and preferences — from tender steaks to flavourful sausages and gourmet marinades. And for those who want something a little different, Vermont South Gourmet Meats also provides an array of specialty products, including free-range and organic options.
One of the standout perks? Whether it’s Christmas orders or just a weekly roast, they’ll cook it for you FREE of charge — and cooked to perfection every time!
With a 4.7-star rating, customers rave about the excellent service and wonderful products, especially for special occasions.
Regular promotions and seasonal specials make it an attractive choice for those looking to save while indulging in quality meats.
Happy Friday to the best customers around — swing by and grab yourself a premium meat tray this weekend! 🙌

🌿 Something special is happening in the hills…
Tucked away in the serene heart of the Dandenongs, the beloved Kallista General Store — a village staple since the 1920s — has just added another reason to make the drive up the mountain.

Their newly opened wine bar is everything you’d hope for from a store run with this much heart.
Picture this: fern gullies outside, a beautifully curated cheeseboard in front of you, and a glass of something wonderful in hand.

The cheeseboards are a love letter to local produce — thoughtfully assembled, generous, and utterly gorgeous.
But here’s the detail that has us truly excited — they’re now featuring Proud Phoenix & Co Chilli Crisp Oils as part of the pairing experience. 🌶️✨

Drizzled over creamy brie or aged cheddar, the warmth of the chilli crisp cuts through the richness in the most addictive way. It’s the kind of flavour moment that stops conversation at the table.
With owner and winemaker Josephine hand-selecting every bottle on the shelf, you know the wine list is something special — every pour chosen to overdeliver, every pairing considered.

Whether you’re a local popping in after a walk through Sherbrooke Forest, or making a dedicated day trip from Melbourne — this is your sign to go.
📍 85 Monbulk Road, Kallista
🍷 Wine bar now open
🧀 Cheeseboards featuring Proud Phoenix & Co Chilli Crisp
Your local store with a little bit more. 🌲

💛 TO OUR BEAUTIFUL CHADSTONE FAMILY 💛

Where do we even begin?
Yesterday was one of those days we will carry in our hearts for a very long time. Two sisters. One small family business. 800 handmade dumplings. And the most overwhelming, beautiful wave of love we could have ever asked for.

To the incredible team at Colonial Fresh Market Chadstone — thank you for believing in us and giving us a home to share what we love most.
To the team at the Concierge Market Pavilion — your warmth and support meant everything.
And to every single person who walked up, stopped to chat, shared a hug, or listened to the stories behind our recipes — you are the reason we do this. Hearing how food weaves itself through memories and generations, watching people light up over a jar or a gift box — that’s the whole magic of it.
800 dumplings. Gone. 🥟✨

Thank you to everyone who picked up a gift box for their mum, for themselves (because you absolutely deserve it too!), and to those who stocked their pantries with our jars. You have no idea how much it means.
To all the beautiful mothers — here on earth and watching from heaven — Happy Mother’s Day. Today was for you.

We couldn’t be more proud of what we achieved. 💪❤️
Until next time, Chadstone.
Now if you’ll excuse us… we’re having a well-earned sleep in. 😴
With so much love and gratitude,

mothersday
Proud Phoenix Co Family 🌹

Congratulations to all the other Winners

🏅 WE WON SILVER at the Royal Tasmanian Fine Food Awards 2026! 🏅
Sometimes you just gotta be in it to win it. 🙌
I believe so deeply in this craft that I entered our Proud Phoenix & Co Handcrafted Honey Chilli Crisp — made with the incredible Meadow Honey from — and we came home with SILVER. 🌶️🍯
I won’t lie… I hadn’t heard back and had completely talked myself out of it. Thought it just wasn’t good enough. Turns out sometimes no news IS good news! 😅
Cannot be more pleased. This one means everything.
To everyone who has supported Proud Phoenix & Co — this is for YOU. Never give up. 🐦‍🔥
👀 Watch this space… because GOLD in 2027 is the goal. 🥇
SmallBusiness Tasmania NeverGiveUp FoodAwards Handcrafted TasmanianHoneyCompany

✨ TWO locations. ONE Saturday. Zero excuses.
We’re out and about this Saturday 9 May — come find us, taste what we’ve got, and grab the perfect Mother’s Day gift box while you’re at it 🎁
📍 Just Ripe · Airport West
29-35 Louis St | 10am – 1pm
📍 Colonial Fresh Market · Chadstone
The Market Pavilion | 3pm – 7pm
Don’t miss it. 💐
ShopLocal FoodMarket MothersDay2025

🌶️ The gift Mum actually wants this Mother’s Day!
Treat her to a Proud Phoenix & Co. Chilli Crisp Oil gift box — stunning flavours, beautiful packaging, zero stress. 🎁🌸
From Honey Chilli Crisp to Coconut & Lime Sambal, she’ll be the most flavour-forward mum on the block. 😍
🛒 Special offers available now at www.proudphoenixco.com
MumDeservesTheBest

250ml jar: gone in a week. 🫙
1kg bucket: the only logical next step. 🪣🔥
We never gave up on making chilli oils packed with flavour.
You never gave up on eating them.
Sounds like a perfect match. 🙌
Shop the link in bio 👆

Swipe to discover the recipe to our Spicy Spicy Dan Dan Noodles 🌶️🥢 Loaded with rich sesame, savoury pork, and that bold kick from our Chilli Crisp Oil - the kind of dish that hits every craving in one bowl.

What a day at The Happy Apple, Ascot Vale 🍎🔥

Huge thank you to the incredible team who made everything run so smoothly — your support behind the scenes never goes unnoticed.

We loved collaborating with Meredith Dairy — pairing your beautiful cheese range with Proud Phoenix & Co Chilli Crisp Oils just made perfect sense. Creamy, rich, and finished with that signature chilli crunch… a match we’ll happily stand by every time.

And to everyone who stopped by for a taste, a chat, or to take a jar home — thank you. Your support means everything and is what keeps us doing what we love.

Until the next tasting 🌶️