As a not-for-profit multicultural social services provider, CASS has earned widespread recognition for its extensive array of social and welfare services. Each week, CASS reaches out to over 7,000 families from a variety of East Asian backgrounds in Metropolitan Sydney, Wollongong, and Melbourne. The services provided by CASS are comprehensive, encompassing home ageing, residential aged care, disability services, vocational training, settlement and health services, childcare, and much more. In an effort to cultivate an inclusive multicultural community online, CASS has a dedicated Promotions Team that diligently manages 17 accounts across 9 social media platforms and maintains 7 websites, with close to 40,000 active followers overall. These platforms, which include Facebook, LinkedIn, WhatsApp, YouTube, and WeChat, provide updates in multiple languages, such as English, Cantonese, Mandarin, Vietnamese, Korean, and Indonesian, catering to the linguistic diversity of the community. The daily updates provided by CASS cover a wide range of topics, including the latest sessions, seminars, expos, and projects that CASS organises independently or in collaboration with various business partners. In addition to this, CASS also actively promotes key campaigns of its partners and shares news information that aligns with the community’s interests. This proactive and diverse social media presence has been warmly received by the community, further solidifying CASS’s role as an indispensable resource for multicultural communities. The success of CASS’s social media strategy is a testament to its commitment to fostering a sense of belonging and inclusivity among the diverse communities it serves.
