New Track Consulting & Social Devolopment Organization.

rom Dhaka University he made his journey in consulting Business and established NEW TRACK a full service advertising and consulting agency in 1999. He has diversified knowledge of Consultancy, Advertising, Event Management and all through social media communications with expertise in Management of the organization. At present, handling successfully a number of Government, Multinational and National Companies with their full satisfaction. He is also a popular singer in Bangladesh and professionally traveled to the USA, UK, Canada, Australia, Dubai, Thailand, Singapore, China, Malaysia, India etc. Mr.Kazi Bivas
Chief Coordinator
He is one of the key architects and the driving force behind the agency. From the very start he has been at the helm of the creative department, the very heart of the agency, heading a team of 62 people serving more than 50 clients. With time and success he took on more and more responsibilities, ranging from, making policy decisions to running the day to day business. He has the innate capacity to lead and inspire the next generation of creative minds, to come up with novel and practical solutions. Before starting Future Care, Mr Noor -A-Alam was the Creative Head of Media of Expressions Ltd, making him responsible for translating marketing concepts into viable marketing campaigns. Md.Noor-a-Alam did his masters from the Dhaka University, the pre eminent institution in Bangladesh. He majored in Mass Communications and Journalism. List of clients

LEVER BROTHERS BANGLADESH LTD
AB BANK LTD. APPOLO HOSPITAL
Canadian International Development Agency
Global Health Council
European Union
United Nations Development Programmer (UNDP)
United Nations Children Fund (UNICEF)
United Nation High Commission for Refugees (UNHCR)
Rotary International
WHO Representative of Bangladesh
World Food Program
MERIDIAN CHIPS & STICKS
AMIN MANUFACTURING CO. LTD
DHAKA BANK
KALLOL GROUP OF COMPANY LTD
FU-WANG FOODS LTD
AEROMETIC COSMETICS LTD
RUPAYAN GROUP
DANO
CAMELIA
MULTICHEMI BANGLADESH (PVT.) MARICO
ELITE CNSUMER PRODUCTS (PVT.) SHAHNOOR ELECTRONIX
ORIENTAL SERVICE AV (BD.) SLGMA MARKETING LTD. MEGHNA AUTOMOBILES LTD. ELECTRA TELECOM (BD.) Directorate General of Health Services (DGHS);
Directorate General of Family Planning (DGFP)
NIPORT
Ministry of Women and Children Affairs
TAJARAT HEALTH CARE
GLAXO
MONNO GROUP
ACI SALT
DEKKO GROUP
MEGHNA GROUP
RANGPUR DAIRY & FOOD PRODUCTS LTD. PNS FOOD & BEVERAGE LTD. KONCEPT FURNITURE
ATHENA’S FURNITURE
LASER CHAIN
OTOBI
K KRAFT
RFL PLASTIC LTD. NAVID BUILDERS LTD. PNS BUILDERS LTD. SUVASTU DEVELOPMENT LTD. TROPICAL HOMES LTD. NAVANA REAL ESTATE LTD. SHAPTAK GRIHAYAN LTD. EASTERN HOUSING LTD. SAGUFTA N M HOUSING LTD. RANGS PROPERTIES
FEMCOM Bangladesh Center for Communication programs (BCCP)
ICDDRB
UNDP
Save the Children Fund (UK, Sweden)
Ministry of Health and Family Welfare
Oxfam GB
Ministry of Relief and Disaster Management. Bangladesh Disaster Preparedness Center (BDPC)


AREA OF PRACTICES:

New Track has provided necessary support and services in the following field:

• Social awareness campaign
• A-Z media campaign
• Mother, Child Care, Nutrition etc.;
• Training, Advocacy & Institution Building;
• Human Resource Development;
• Opportunities under IGA;
• Infrastructure Development;
• Water Resource Development;
• Livestock & Fisheries Development;
• Environment Development;
• Entrepreneurship Development;
• Formal & Non-formal Education ;
• Health & Family Planning;
• Gender Relation and Development;
• Disaster Management, Relief & Rehabilitation and
• Research & Development
• Health and Sanitation
• Social Awareness campaign
• Promotion of Legal and Social Empowerment of women
• Hygiene education
• Water supply & arsenic mitigation
• Natural resource management & conservation
• Participatory strategic planning & research
• Community development
• Human skill & capacity building
• Social and economic development
• Technical/Non Technical Manpower support service
• General supplier of office stationaries, Gift etc.
• Supply of Multimedia Projector, Sound System, Video Recording etc. Service Provided
S.L Description of the Services
1 All Kinds of Public Awareness Campaign, Motivation,
Behavioral Change activities

2 All Kinds of Workshop, Seminar, Round Table
Conference , TV Talk Show with any stakeholders

3 All kinds of Survey, Research on any subject

4 Advertising (TV, Print, Radio etc.)

5 Brand Communication

6 Research for TV Production & Print production

7 Event Management, Outdoor, Indoor or any specific area.

8 Media Buying and Planning

9 Media Management

10 Rural Activation, Road Show, Product Sampling

12 360 degree Creative Production etc

13 General Supplier of Office Stationeries

14 Supplier of Gift or any Items

15 Supplier of Multimedia, Sound System, Video Recording



Organization Structure
New Track has separate departments for Creative, Client Service, Media, Strategic planning, Research, Event, Production and Finance. Each of our clients enjoys service from dedicated Client Service team. We have latest equipments and accessories, Library and archive facilities in a 2,500 sq ft office, which is possibly the easier facility in Bangladesh. Associates & Staffs

The Executive Director of NEW TRACK is overall lead the firm for implementation of the organizational activities. A group of qualified, experienced and professional staffs (full time and part time) is always help to Executive Director for better management and implementing various project/program activities in their respective field. Accredited With
S.L Name of the Company/Media
1 Bangladesh Television (BTV)

2 Radio Bangladesh.

3 Bangladesh Sangbad Patra Parishad (BSP)

4 DCC Outdoor Enlistment

5 ATN Bangla, ATN Multi Media Production Co. Ltd.

6 Impress Tele Film Limited / Channel -I

7 International Television Ltd (NTV)

8 RTV, National Television Limited ;

9 ATN News

10 Mashranga Televisuion

12 Independent Television

13 Bangla Vision

14 Desh TV &

15 Boishakhi Television



News Paper & TV Spot/Ad Production Team

S.L Director Panel (TVC Foreign Director)
1 Kazi Bivash


2 Indresh Ambany

Director panel (TVC Local Director)

3 M A Raihan


4 Mustafa Sarwar Faruki .


5 Salauddin Lavlu

6 Amitav Reza

7 Mezbaur Rahman Sumon .


8 Ahmed Yusuf Saber


9 Safayet Mansoor


10 Shawon Ashraf


12 Shakal Ahmed





CHAPTER 2: TECHNICAL SUPPORT AND LOGISTICS

‘NEW TRACK’ is fully equipped with all modern outfits which are available for clients’ services and quite suitable to carry out any project effectively and efficiently. The list below will give a sound picture about the adequacy of such resources:

Audio-visual unit:

Professional updated Audio-visual camera (DSR 400P)
Professional updated Audio-visual edit panel (Premier Pro 2.0 Software)
Professional Sony DV Cam Video Recorder (DSR 11)
Digidesign Pro tools professional audio studio. Professional audio video marketing and communication network around the country and abroad like USA, UK, Canada, Australia, Dubai, Thailand, Singapore, Japan, France, Germany, Italy, Spain, China, Malaysia, India etc. Computer Hardware

Desktop Computer 16 Nos
Laptop Computer 04 No. Laser printer 02 No. Scanner 01 No. Colour Inkjet printer 03 No. Dot-Matrix Printer 01 No. Other computer accessories. Communication

Telephone :88 02 8354751
E-mail :[email protected]
Web-site :www.sdrubel.com


DIGITAL AUDIO & VIDEO WORKSTATION SYSTEM

Item Product Description Quantity/Unit
1. Digidesign HD1 Core System c/w Protools 6.x software 01
2. Digidesign 96 I/O Audio Interface – 8 in 8 out analog & digital 01
3. Digidesign Sync I/O Synchronization Unit c/w Machine Control for RS 422 Control of Video Deck 01
4. Apple Power Mac G4 1.25GHz, 1GB DDRAM, 60GB Internal
Hard Drive, DVD-ROM/CDRW, Gigabit Ethemet 01
5. Digidesign SCSI 128 Kit with 2x 73GB External SCSI Drives,
HDVDCI cables and active terminators 01
6. SynchroArts VocAlign Project Plug in 01
7. Mezzo Backup Software for Pro Tools 01
8. Digidesign Control/24 Control Surface 01
9. Nexus One PC Pack. Intel Pentium IV-2.4GHz 1GB DDR RAM.17” LCD Monitor, CDRW, Fire wire Card, 100bT Ethernet 01
10. Aurora Igniter Component Video Capture Card 01
11. Aurora Igniter LT Composite Video Capture Card 01
12. digidesign digi Translator OMF Conversion Software Gallery
Virtual VTR Software 01
13. Microphone Stand 04
14. Tascam Console DM-24 01
15. DAT Recorder- Tascam 01
16. Event Monitor Speaker-TR-8XL 02
17. Rode NT-2 Cardio did Mocrophone-NT2 02
18. BHH Ringer HA –4700 Head Phone 01
19. Beyer Dynamic Microphone DT –100 04
20. Shure Microphone SM –58 02
21. Rode NT5 Matched Pair Instrument Microphones 02
22. Rode NT2000 Professional Vocal Microphone 01
23. R&M Heavy Duty Microphone Stand And Orchestra Script Stand Bundle 02
24. Digidesign MIDI I/O 01
25. Digidesign Accel Card 01
26. Korg Triton LE Keyboard 01
27. Digidesign Maxim Plug In
28. Newtrik Connector 32
29. TRS/ Phono Connector 24
30. Audio Cable 02


EDITING WORKSTATION

Item Description Quantity
1. Matrox Digi Suite Le/ Video Editing Card 01
2. Professional Video Monitor JVC 01
3. Editing Software Adobe Premier 2.0
4. Audio Monitor Sony 01
5. Video Cam Recorder Model Sony UVW 2800 01
6. NTSC to pal connector Sony 01
7. Maxtor 73GB Hard Disk 01
8. Matrox Dual Card G –550 01
9. Video Cable 02
10. Video Connector 02



Support from the existing facilities of NEW TRACK

NEW TRACK have been working for last 20 years in different field . Recruitment of skilled,non skilled and highly educated personal are one of the main activities of the company for which we have a very strong Team of Recruitment of any sorts of workforce/manpower whatever in figure and period . The highly experienced and specialized Team of New Track select the required manpower through written, practical and verbal interview which ensuring the quality, skillness and other efficiency of the targeted assignment of the clients. NEW TRACK works in a 'One Stop Shopping for Research, Communication and Social Awareness Activities' fashion. It is led by the Executive Director & Programme Director under the supervision of a 7-members Governing Body, called NEW TRACK Executive Board. It has a pool of experienced and skilled professional staff who works in different teams. The teams are:

• Creative Development
• Media Consultancy
• Advocacy &, Community Mobilization
• Material Development, Pretesting and Production Program Implementation
• Research and Development
• Human Resource Development & Training
• Corporate

The staff members have expertise and specialized training in their respective scope of work. Besides, NEW TRACK has a distribution team which has proven success stories in distributing communication and campaign materials in every corners of the country within very short time. Moreover, NEW TRACK has the following facilities in-house:

Cutting Edge Communication Technology at NEW TRACK: Message and material development is considered as an integral part of BCC and the process involves conceptualization and development of the message, creative work, technical review, pre-testing, finalization and production. With the gradual New Track of technology and expertise, NEW TRACK rose to the challenge of developing a sustainable local organization which could meet the growing demand of various partners with full-fledged competence. Over the period, an efficient creative section comprising of a photo bank and media materials center were established to create a one-stop message and material development unit within the organization. Creative Section: Message and material development requires a fine balance of science and art provided by teamwork among various experts including a copywriter, graphics designer, artist, graphic composer and production supervisor. NEW TRACK also developed desktop publication facilities with hi-tech equipment. NEW TRACK ensures backward linkage by feeding audience perceptions to the creative section and forward linkage by disseminating need-based messages. Photo Bank: A systemic process is followed to archive all photographs in an organized way. After photographs are taken they are immediately deposited in the photo bank. Negatives, contact prints and 3R prints are indexed, labeled and stored for easy reference on specially designed racks. The process saves time and loss of pictures and helps preserve picture quality for a long time. The photographs are used frequently in desktop publications. Once the work is finalized all prints and CD/MO diskettes are preserved in an album. Making reprints or reproductions of the print materials is thus quite simple. Relevant information for a particular printing job, including its unit cost, can also be retrieved easily. Media Material Center: The Media Material Center of MMC is the showcase of NEW TRACK where all communication materials are displayed and stored. NEW TRACK develops a great number and variety of communication materials focusing on numerous issues. Materials developed by NEW TRACK include television dramas, television and radio public service announcements, videos, curricula, posters, pamphlets, stickers etc. To accommodate this ever-increasing volume of materials, NEW TRACK installed a Media Material Center (MMC). The primary objectives of the MMC are to systematically store and display all materials developed by NEW TRACK. The MMC also contains all the equipment necessary to display the materials in stores, and a growing library of health related publications. IT system: NEW TRACK is linked with a high power and highly effective information technology system. Broadband Internet connections have been established with own mail server along with own domain. The IT system accommodates enormous numbers of e-mail connections and facilitates remaining online for 24 hours. These systems also facilitate enjoying web mail. The LAN system has connected the entire computers of NEW TRACK under network. Other logistics and equipment: NEW TRACK has a list of huge materials and equipment consisting of digital camera, video camera, desktop computers, color TVs and Video Players, DVD Players, multi-media projector, Overhead projector, Computer Video Editing. System, Scanner, Spiral Binder, etc. NEW TRACK will utilize its existing facilities and technology and appropriate input from the different teams will be taken to maximize the output under many projects. Training Achieved & Facilities of NEW TRACK


Name of Course Modules covered by the Training Centre Resources of the
training centre Year of
Establishment
1. Audio Visual Training
2. Video Editing Training
3. Sound Recording Training
4. Video Post Production Trainibng
5. Homestead Vegetable Production Technology.
6. Homestead Gardening
7. Breast Feeding Training
8. Production of Summer Vegetable, Seedling Raising and Nursery
9. Orientation on STD/HIV -AIDS Programme.
10. Training on Arsenic.
11. Training on Arsenic Screening & Marking.
12. Training on Participatory Teaching Technique of Adult.
13. Training of Trainers (TOT).
14. Training on Monitoring & Evaluation.
15. Training on Participatory Action Research (PAR)
16. Training on Participatory Rural Appraisal (PRA)
17. Event Management Training
18. Techniques of Growing Leafy Vegetables.
19. Broadcast Materials Training
20. Media and Strategic Communication Training
21. Improved Backyard Family