28/08/2026
Pakistan Shines at 2026 Southern China Book Fair with National Pavilion and Cultural Showcase
Guangzhou, August 28, 2026 — The 2026 Southern China Book Fair officially opened today in Guangzhou and will run for five days, from August 27 to 31. As one of South China’s largest annual cultural events, this year’s fair spans approximately 40,000 square metres, featuring 31 themed pavilions and bringing together more than 300 publishing institutions from China and abroad.
H.E. Mr. Sardar Muhammad, Consul General of Pakistan in Guangzhou, attended the opening ceremony of the Eurasian Pavilion at the 2026 Southern China Book Fair and delivered opening remarks.
In his address, the Consul General reflected on Pakistan’s fruitful participation in the 2025 Southern China Book Fair, which featured traditional Pakistani musical performances and exhibition by one Pakistani enterprise. He highlighted that Pakistan has further expanded its participation this year with the launch of its dedicated Pakistan National Pavilion. Three Pakistani enterprises and the country’s leading publishing institution are participating in the exhibition, marking a significant expansion of Pakistan’s cultural showcase and trade exchanges at the Fair.
The Consul General emphasized that books serve as a timeless bridge connecting different languages, peoples and civilizations. Through platforms such as the Southern China Book Fair, Pakistan remains committed to sharing its rich cultural heritage and spirit of friendship with Chinese audiences. He noted that this year’s event carries special significance as 2026 marks the 75th anniversary of the establishment of diplomatic relations between Pakistan and China—a relationship forged on mutual trust, respect and shared aspirations for peace and development. He further pointed out that, in Islamic tradition, the first divine revelation was “Iqra”, meaning “Read,” highlighting the fundamental importance accorded to learning and knowledge.
