23/10/2026
🏅 Meet the jury selecting the BSR Cultural Pearls 2027!
The applications are in, and our jury has started its work! 🎉
This year, 11 experts from across the Baltic Sea Region will review the submissions and select the BSR Cultural Pearls 2027. Over the coming posts, you’ll find out who they are and how they work.
Today we start with Egija Salnikova, Ragnar Siil and Krista Petäjäjärvi.
🔹 Egija Salnikova
Marketing and communications expert in the cultural sector, currently exploring how Service Design can help improve and develop more human-centred social and public services.
“Having worked in cultural management and the arts for more than ten years, I am convinced that culture is one of the most powerful ways to nurture emotional well-being, strengthen our sense of belonging and connection to cultural heritage, and unlock our own creativity. I had the privilege of helping shape the BSR Cultural Pearls title, and I am delighted to see so many cities across the Baltic Sea Region embracing culture and co-creation with their residents as ways to strengthen community resilience and make their cities better places to live.”
🔹 Ragnar Siil
Founder and Director of Creativity Lab & Cultural Studies Laboratory.
Ragnar is a cultural policy and creative industries expert with more than 20 years of experience in the field. He served as Estonia’s Undersecretary for the Arts, chaired the European Union Expert Group on Cultural and Creative Sectors, and was one of the main architects of Estonia’s creative industries policy. Today he advises governments, cities and regions across Europe and beyond on cultural strategies and policy design, and he has served on the expert committee of the Baltic Culture Fund. He also takes part in European research and innovation projects on the future of cultural and creative industries policy.
🔹 Krista Petäjäjärvi
Head of the Northern Dimension Partnership on Culture (NDPC) Secretaria.
For nearly two decades, Krista has worked at the intersection of art, innovation, sustainability and societal development, advancing the role of artistic expertise in addressing complex societal challenges. Her work focuses on building bridges between artists, public institutions, policymakers, researchers and other sectors to create new forms of collaboration, knowledge and impact. Alongside her executive work at the NDPC Secretariat in Riga, Latvia, Krista is a doctoral candidate at the Faculty of Art and Design, University of Lapland. She is based in Helsinki, Finland.