Profad Promotion

Profad promotion services has attempting to fill the existing "GAP" in advertising and printing sector in the nation; mainly in the eastern part of Ethiopia.

Billboard Installation @ HARAR

Sample wrapped vehicles (categorized under moveable outdoor ads) @ HARAR

an emerging brand...

sample of CAR WRAPPING.

History of Billboard Advertising

Humans have been creating wall art since the time we lived in caves. What the wall art was used for, and at what point it crossed from artistic display to marketing for a business is an interesting question. During the time of the ancient Egyptians the government was using images carved into stones to post the laws and regulations of the land. This carving into stones may, in a way, have been the oldest form of outdoor advertising.

The modern-day billboard advertising approach can trace its roots to lithography, which was an invention of the late 1790s. The genius of this invention is that it made it possible to mass produce as many posters and announcements as a business needed. There was one major limitation to the outdoor billboards being produced at the time, and that was the quality of the posters; they did not stand up when exposed to the elements for prolonged periods of time.