Social Media Guidelines for Cowes Enterprise College:
Cowes Enterprise College has both a Twitter and Facebook account which the public is able to follow for updates and information. Content of social media updates:
The primary use for these accounts will be to publish news that is of general interest and can therefore be released into the public domain. Examples of potential updates include sports club fixtures and results, helpful tips for revision, images of students enjoying their school trip, notification of after school clubs and extra classes etc. Social media will be very useful to provide updates quickly to parents/carers in the event that a message needs to reach them before the weekly newsletter (additional to methods already being used by the school such as text messaging, phone calls etc.) This policy does not supersede any existing IT or safe internet usage guidelines already established by the school. It is not intended to be a guide for students or staff, but offers guidelines on how general members of the public will be allowed to engage with the school’s social media tools. Acceptable use by followers:
The college’s social media accounts will be monitored closely and any postings found to contravene the below guidelines will be removed -
Do not use personal information, including contact details, or anything that could identify a member of staff, students or their parents/carers. Do not swear (although this will largely be filtered out by Facebook settings). Do no post messages that are unlawful, libellous, harassing, defamatory, abusive, threatening, harmful, obscene, profane, sexually oriented or racially offensive. Do not advertise products or services. Do not impersonate someone else. Always be civil, tasteful and relevant. Photos:
Restrictions will be placed on the posting of photos. Only photos of students authorised for publication shall be used on social media accounts. Defamation:
Any statement deemed to be defamatory will be removed immediately. A defamatory statement is one that lowers the reputation of a person or organisation in the eyes of a reasonable person. Questions and complaints:
Social media accounts are not intended to act as a question and answer forum, and these will be referred at all times to the school’s switchboard or email etc. If the answer to a question is easily sourced from the school’s website, however, social media will act as a signpost providing links to that information.
