20/10/2026
It was fantastic to see our Man to Man campaign reaching a national audience on BBC Crimewatch Live today.
I'm so pleased that Paul and Joseph were able to join the programme to discuss the campaign, why it was so important to 'call men in' to the conversation and the response it's had from both men and women, generating more than 1million views online.
Tackling violence against women and girls isn't just a policing issue. It requires a wider culture shift. That's why we wanted to speak to men directly, encouraging them to challenge harmful attitudes, call out unacceptable behaviour, and lead by example.
In some cases, itβs also about encouraging men to take a long, hard look at their own behaviour and think about what they can do differently.
Too many women and girls still change their behaviour because they don't feel safe. We need men to recognise the role they can play in changing that and helping to make Merseyside a safer place for everyone.
If you missed it, catch up on BBC iPlayer πΊ