25/05/2026
Africa is not a concept.
It is culture, collaboration, creativity, commerce and connection in motion.
This Africa Day, we reflect on a powerful moment in Addis Ababa, where the Black Star Experience Secretariat, in collaboration with Bridge 54 and Kuriftu Resorts, curated a Ghana Business & Cultural Expo that brought Ghana to the heart of Ethiopia.
From the artistry of Kente weaving to immersive shea butter experiences with Skin Gourmet, chocolate craftsmanship with 57 Chocolate, fashion showcases with GTP and Boyish Studios, and contemporary art from Rico Poku — we celebrated the richness of Ghanaian identity while building meaningful bridges across the continent.
Beyond the expo, the collaboration extended into a month-long celebration of Ghana at Kuriftu Resorts. Ghanaian chef Jonah from the Ghana Food Movement took up residency to train the resort’s kitchen team and curate authentic Ghanaian culinary experiences throughout May — including vibrant Jollof brunches that introduced guests to the richness of Ghanaian cuisine.
The month also featured the unveiling of a dedicated “Ghana Suite,” with cultural artefacts gifted by the Black Star Experience Secretariat as a symbol of friendship, cultural exchange and African unity.
We were honoured to host participation from the Ghana Tourism Authority, the Ghana Investment Promotion Centre, the Ambassador of Ghana to Ethiopia, business and media leader Bola Ray, and creator Wode Maya, alongside distinguished Ethiopian ministers, tourism leaders and high-level panelists.
As Ghana prepares for Ghana@70, assumes the AU Presidency next year, and continues opening its doors to Africans through visa-free access initiatives, these moments matter.
This is the Black Star Experience.
A new era of African storytelling, partnership and possibility.