13/05/2026
๐๐๐, ๐๐๐๐๐ ๐๐๐ ๐๐๐๐-๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐
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๐๐๐๐ ๐๐๐๐ ๐๐๐, ๐ ๐๐๐ฒ ๐๐๐๐ โ The Department of Trade and Industry (DTI) of the Philippines, through its overseas representative office in the Hong Kong Special Administrative Region (SAR) and Macau SAR, the Philippine Trade and Investment Center โ Hong Kong (PTIC-HK) in collaboration with the Center for International Trade Expositions and Missions (CITEM) and the Department of Science and Technology - Philippine Textile Research Institute (DOST-PTRI), successfully organized the Philippinesโ participation in the Fashion InStyle and Home InStyle from 27 โ 30 April 2026 at the Hong Kong Convention and Exhibition Centre (HKCEC).
As the official Partner Country, the Philippine delegation, under the collective brand FASHIONPhilippines, headlined the NEXT@Fashion InStyle exhibit. The showcase positioned the nation at the intersection of artisanal heritage and next-generation material science, featuring 26 elite Filipino companies with designs rooted in culture and engineered for a circular economy.
A major highlight was the debut of revolutionary textiles derived from indigenous fibers, such as pineapple leaf and abaca. This initiative, a partnership with DOST-PTRI, demonstrated the global competitiveness of "Telang Pinoy" as a sustainable alternative for international markets.
In addition, two concurrent activities were organized during the Philippinesโ participation in Fashion InStyle:
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๐๐๐๐๐๐๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ ๐๐๐ซ๐๐๐: ๐ ๐๐ฒ๐ฆ๐ฉ๐ก๐จ๐ง๐ฒ ๐จ๐ ๐๐๐ซ๐ข๐ญ๐๐ ๐ ๐๐ง๐ ๐๐ญ๐ฒ๐ฅ๐
On 28 April 2026, the FASHIONPhilippines Parade took place at The Runway, HKCEC. This high-energy showcase featured curated traditional and contemporary designs from leading brands, including Bayo, Abacatex, and Thian Rodriguez, complemented by artisan accessories from Arnel Papa. The event drew approximately 100 industry professionals and trade buyers.
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๐๐ฌ๐ก๐ข๐จ๐ง๐ข๐ง๐ ๐ญ๐ก๐ ๐
๐ฎ๐ญ๐ฎ๐ซ๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ
Moderated by Mr. Boggs C. Leaรฑo, Division Chief of CITEMโs Home Lifestyle Division, the seminar "Fashioning the Future in the Philippines" organized on 29 April 2026 at The Runway, Hall 3FG of the HKCEC, featured 3 keynote speakers, Dr. Julius L. Leaรฑo, Director IV of DOST-PTRI; Ms. Lucia Capuyan-Catanes, Creative Director of Narda's Handwoven Arts and Crafts Inc., and Ms. Anna Marie R. Lagon, CEO of Bayo Manila Inc. The seminar served as a strategic platform to showcase the nationโs evolution into a global hub for sustainable design. It highlighted the potent synergy between traditional craftsmanship and next-generation material science, specifically exploring how the Philippines leverages its rich heritage of indigenous textiles to drive the global circular fashion movement.
In addition, CITEM represented 5 Filipino companies at the concurrent Home InStyle exhibition, showcasing high-end home and lifestyle products at a dedicated pavilion.
The 4-day participation yielded a total export sales performance of US$ 322,393.27. This includes US$ 39,398.26 in immediate retail sales and US$ 283,994.91 in negotiated deals. The delegation connected with 103 trade buyers, resulting in 309 trade inquiries.
This yearโs Fashion InStyle and Home InStyle successfully attracted 12,000 and 20,000 buyers, respectively. While the majority of international attendees originated from China, Taiwan, and Japan, there was notable growth in participation from the Philippines, Canada, and Tรผrkiye, further cementing the fairs' reputation as premier global trade events.
For more information regarding the Philippinesโ participation in this yearโs Fashion InStyle and Home InStyle or for business matching assistance, please contact PTIC-HK at [email protected] or visit our official Facebook account at DTI Hong Kong.