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Datamars Ireland

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We enable precision livestock management to support a sustainable future.

04/11/2026

📍On the Ground in Co. Kerry!

300 Tru-Test Active Tag collars installed across two farms in Causeway, Co. Kerry!

Our Datamars Livestock Ireland team have been out on farm, helping more farmers bring smart technology into their herd.

Active Tag provides insights into cow activity to support heat detection, breeding decisions and herd performance.

Interested in finding out what Active Tag could do for your herd? Get in touch with our team to find out more!

Theresa Sheehy | (087) 428 5009 | [email protected]
Ronan Moran | (087) 350 7101 | [email protected]

03/11/2026

🎉 CONGRATULATIONS TO OUR Q3 COMPETITION WINNERS! 🎉

The results are in! 🐄🐑

Throughout Q3, our cattle and sheep customers had the chance to win some fantastic prizes, and we're delighted to announce our six lucky winners!

🐄 CATTLE COMPETITION
🥇 1st Prize – Calf Crate
🏆 Mr Chris Brake – [Location TBC]
🥈 2nd Prize – Tru-Test SRS2i Stick Reader
🏆 Glasscloon Dairy Limited – Co. Offaly, Ireland
🥉 3rd Prize – Kaiwaka Bib & Brace
🏆 Legars Ltd – Scottish Borders

🐑 SHEEP COMPETITION
🥇 1st Prize – Lamb Master
🏆 Derek Brangan – Dublin, Ireland
🥈 2nd Prize – Tru-Test SRS2i Stick Reader
🏆 H A & R A Davies – Powys, Wales
🥉 3rd Prize – Kaiwaka Bib & Brace
🏆 K C & J C Heard – Devon, England

👏 A huge congratulations to all our winners!

Thank you to everyone who entered and supported Datamars Livestock throughout Q3. We hope our winners enjoy their prizes!

Keep an eye on our page for more exciting opportunities and competitions in the future.

19/10/2026

🧬 DNA tagging is now live in Northern Ireland.

By taking part, you'll gain valuable genetic insights to help inform breeding decisions, improve herd performance and build a more productive, sustainable and profitable herd.

The first step is to register at https://eu1.hubs.ly/H0zclk60 and select Datamars as your preferred authorised tag supplier.

Once you're registered, Datamars is here to support you with the official DNA tissue sampling tags required for the scheme, along with expert advice to help you get started.

Register with SRGNI today, then get in touch with the Datamars team to discuss the right DNA tagging solution for your herd.

Need more information – contact Datamars today on 028207 68696 or visit SRGNI

13/10/2026

Using technology to improve fertility on Scottish beef farm 🐂

For the McCornick Family in Dumfriesshire, Tru-Test Active Tags have become an invaluable tool for managing fertility and herd health.

By following the app's recommended breeding window, they've achieved strong conception rates and tighter calving patterns, while gaining greater confidence in every insemination decision.

The tags have also helped identify cycling issues, repeat breeders, potential bull fertility problems and health concerns, as well as alerting them to cows close to calving.

📩 Want to find out more? Send us a DM or get in touch with the team:

Theresa Sheehy - (087) 428 5009 | [email protected]
Ronan Moran - (087) 350 7101 | [email protected]

09/10/2026

Bringing farmers, students and industry experts together 🐄

Our Event Day brought farmers, industry experts and 26 Dairy Herd Management students from Salesian Agricultural College together for a packed programme covering everything from dry-off management and making the most of your farm to agricultural grants, farm investment and the role of technology in improving farm performance.

Highlights included a farm tour with host farmers, Simon and Carol Breen, alongside Joseph and Ellen O'Neill sharing their experience with Active Tag, and a showcase of Datamars Livestock products led by Business Development Manager, Theresa Sheehy.

A special thank you to all our speakers for sharing their knowledge and experience, and to Simon and Carol Breen for kindly hosting us on their farm.

Thank you to everyone who joined us and helped make it such a valuable day! 👏

👉 Join us at the National Dairy Show on Friday 9th & Saturday 10th October, at Stand D8 in the Main Hall, with a chance to see our technology up close and discuss any solutions with our team!

08/10/2026

From Farmers Weekly to Ffermio! 🐄📺

Following their recent feature in Farmers Weekly, the Davies family have appeared on S4C's Ffermio, sharing their experience of using Tru-Test Active Tag Beef on their farm in Pembrokeshire.

The feature showcases how Active Tag Beef is helping the family gain greater insight into heat activity and make more informed breeding decisions.

🎥 Watch the full Ffermio feature on S4C Clic, English subtitles available.

We're proud to see Active Tag Beef featured on such a well-known farming programme - and to see the technology being used in a real-world beef farming system.
👉 Watch the full feature here: https://www.s4c.cymru/clic/programme/949039008

📩 Contact the team today, to find out more.

Theresa Sheehy - (087) 428 5009 | [email protected]
Ronan Moran - (087) 350 7101 | [email protected]

Real farmers. Real results. Real technology.

06/10/2026

Featured in Farmers Weekly! 🐄🗞

We are delighted to see Tru-Test Active Tag Beef featured in Farmers Weekly, with the Davies family sharing their experience of using the technology within their beef herd.

The feature also looks at how Active Tag Beef is helping them gain greater insight into heat activity and make more informed breeding decisions.

It's great to see beef-specific heat detection technology being put to work on farm and helping producers make better use of the information available from their herd.

👉 Read the full feature here: https://www.fwi.co.uk/livestock/heat-detection-tags-for-beef-herds-do-they-work

And keep an eye out - there's more to come from the Davies family this week... 👀📺

Have you considered automated heat detection for your beef herd? Get in touch with our team to find out more about Active Tag Beef.

Theresa Sheehy - (087) 428 5009 | [email protected]
Ronan Moran - (087) 350 7101 | [email protected]

03/10/2026

What are your livestock really telling you? 🐄📊

Regular weighing gives you more than a number on a screen. It can help you see which animals are performing, identify those falling behind and track progress throughout the season.

With Tru-Test, accurate weighing and individual animal data can become part of your everyday livestock management, helping you make decisions based on what’s actually happening in your herd or flock.

And with Tru-Test weighing equipment now available direct from Datamars Ireland, getting set up has never been easier.

See the range at https://eu1.hubs.ly/H0yK2_Z0 👇

01/10/2026

National Dairy Day is just around the corner!

We're looking forward to exhibiting at the National Dairy Show on Friday 9th & Saturday 10th October.

Come and meet the Datamars Livestock team and discover the latest in livestock technology 🐄

📌 National Dairy Show
📆 9-10 October

See you there!

Address

Unit 2 , Little Island Industrial Estate, Little Island
Cork
T45FK66

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+35314594664

Website

http://livestock.datamars.com/

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