SriAnsh Organics

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Important for advertisers of Food and Health products

As per latest advisory issued by the Ministry of Information and Broadcast, companies offering products and services in food and health categories will have to furnish SDCs (Self declaration Certificates) annually on Broadcast Seva and Press Council of India (PCI) portals.

“In light of the directions of the Supreme Court of India and in supersession of previous advisories dated 03.06.2024 and 05.06.2024, advertisers and advertising agencies issuing advertisements for products and services related to the food and health sectors are advised to upload an annual self-declaration certificate"

Earlier there was lot of confusion around in entire advertisement industry but with this clarification it is not clear that this is restricted to only Food and health related products.

Red Rice

Origin:
It was first cultivated in China. But now it is available in numerous verities across the globe and is often served as a main dish. It is also known as Asian Rice or Oryza Sativa. It can be long medium or short. It is also known as Rakthashali in Ayurveda.

It is good for all 3 dosha Vitta, Pitta and Kapha. It is usually eaten unpolished or partially polished. It has nutty flavor and generally sweet in eating.

Key Variety/Types: Although are many varieties but we are capturing major 4 below.
1. Thai Red cargo rice
2. Bhutanese Red Rice
3. Kerala Matta Rice
4. Camargue Red Rice in Southern France.

Global Cultivation of Red Rice?
China, Sri-Lanka, USA and Korea along with India are major producer of Red Rice.

Where is it grown In India?
Widely grown in Karnataka, Tamil Nadu, Kerala, Orissa, Madhya Pradesh and Northeastern states. Red cereals need harsh environment such as Sandy soils and deep water.

Nutrition Value
1. Low Glycemic Index
2. Rice source of Minerals like Iron, Magnesium, Calcium and Zinc.
3. Dietary Fiber and Vitamin B1 and B2.
4. Full of antioxidants and Natural laxatives

Health Benefits.
1. Help in Controlling Sugar Level
2. Help in fighting against Lung Disorders
3. Build Bone Health
4. Help in Digestion and Heart Health

Parboiled Rice

What is Parboiled Rice?
These are converted or partially boiled rice. These are light yellow in colour. We can put them somewhere between Brown Rice and White Rice. Although they are expensive as compared to normal white rice due to processing.

How are they processed?

Parboiled rice passed through following processing.
a) Soaking
b) Steaming
c) Drying
As a result, all the nutrients from the husk are absorbed into the grain before it is removed. It also increases the shelf life and protect from insects. It became firm and less sticky as well.

What is nutrition value of Parboiled Rice?
Rich in Protein
Rich in Vitamin B1, B3, B6 and Vitamin E
Rich in Fiber as compared to white Rice
Rich in Antioxidant
Lower in calories as compared to white rice.
Help in preserving micro-nutrient.

What are the health benefits of Parboiled Rice?

Help in control of Acidity, constipation.
Healthy diet for Pregnant Ladies
Good alternative for Diabetic Patient
Good for weight Loss
Reduces risk of Heart Attack

What are usage of Parboiled Rice?

1. Rice Salad
2. Fried Rice
3. Idli/Dosa

Black Rice

Black Rice is also known as Forbidden Rice, Purple Rice or Emperor's rice. Originally it was reserved food for Emperor in ancient China that's why it is called forbidden rice. It is range of rice that belongs to Oryza Sativa species. It has purple color due to its anthocyanin content which is also found in Eggplant, blueberries and purple corn. It has mild and nutty flavour with chewy texture.

Where is it found?
Black rice is found in Assam, Orrisa, Manipur and West Bengal in India. Manipur is highest producer of Black Rice in India. India also exports Black Rice to USA and other countries. China, Bangladesh and Thailand are also major producer of Black Rice.

Nutrition Value:
It contains a lot of fiber, Protein and Iron. It is sugar free and glutton free. It contains over 23 type of antioxidants and has highest antioxidant activity of all rice varieties. It contains high amount of flavonoid phytonutrients.

Health Benefits*
Due to its nutrition values, it helps in controlling.
1.Diabetes,
2.Cancer,
3.Heart Diseases
4.Help in Digestive System
5 Helps in fighting against anxiety and depression.

*Benefits may vary person to person

How is it used generally?
It is specially used in making desserts, black rice cake and porridge. It takes longer time to soak but doesn't loose nutrients. It is higher in weight in comparison to other rice. This flavor full medium grain rice is frequently used in Asian cuisine now a days.

Welcome to our page.

Sriansh Organics has a mission to bring back harmony in life of human being and nature. Whether it is our food or daily use items or our lifestyle everything has an impact on nature. Through our research we intend to promote genuine and efficient products to further build a balance in our life with nature. Our goal is to create awareness towards environment.

Team
Sriansh Organics