Aatmanirbhar Bharat Centre for Design

In collaboration with Indian Institute of Art & Design (IIAD) - A showcase of Gujarat’s GI tagged crafts.
Loom installation — a symbol of rhythm, memory, and creation.
Crafts like Ajrakh, Bandhani, Patola, and Tangaliya, among others, take center stage.
The installation blends traditional techniques with a modern grid aesthetic, becoming a living archive of culture, craft, and continuity.


Visit us at The Aatmanirbhar Bharat Centre for Design, L1 Barrack, Red Fort, New Delhi and experience the crafts.

Sholapith is a centuries-old craft from Bengal, made from the soft, spongy core of the shola plant. Renowned for its feather-light texture and exquisite detail, it’s often used to create stunning idols and intricate decorations.

So delicate, it feels like holding a piece of cloud!
Swipe to experience the ethereal charm of this beautiful tradition!

Visit us at the Aatmanirbhar Bharat Centre for Design, L1 Barrack, Red Fort, Delhi, and experience the craft anew.

What if a rug could chart space the way a memory does?

In Mere Ghar ka Naksha, artisan Deshraj doesn’t just weave wool—he sketches a story. This rug, made in collaboration with the Jaipur Rugs Foundation, offers a top-down view of his home, seen through the quiet logic of lived experience.

At first glance, it’s abstract. But look closer: dense tufted patches suggest rooms and walls; open, flat-woven spaces trace roads and thresholds. It’s a clever study in contrasts, where form becomes feeling, and design becomes a kind of autobiography.

This isn’t just textile—it’s topography. A place remembered, a layout reimagined, all translated into thread.

Currently on view at the Aatmanirbhar Bharat Centre for Design, Red Fort, Delhi.

A fabric of finesse - Mashru weaves silk and cotton into a story of style, strategy, and survival. Born in Mughal courts and reimagined on the looms of Mandvi, this textile is elegance engineered.

Swipe through our Did You Know? series to unravel the secrets behind Mashru’s mystique.

Let’s reweave the future, one thread of heritage at a time.

Tradition meets minimalism in this unique Jamakkalam rug. The classic handwoven craft takes on a contemporary twist with a striking multi-coloured pattern, redefining its role beyond heritage into the modern home.

Designed at the Aatmanirbhar Bharat Centre for Design, this piece embodies the perfect balance of history and innovation—where every thread tells a story, and every pattern speaks to the future.

Marketing isn’t just about selling—it’s about storytelling, strategy, and reach.

At today’s session of our workshop in collaboration with IIAD, craft met commerce as artisans navigated the essentials of business growth.

Where tradition meets technology.

Today’s artisan training workshop in collaboration with IIAD delved into digital literacy, bridging craftsmanship and innovation for future-ready crafts.

Packaging isn’t just a cover - it’s a story waiting to unfold.

Our session today, part of the Artisan Training workshops in collaboration with IIAD, explored how details shape perception and storytelling.

Building brands and shaping stories.

Today’s artisan training workshop in collaboration with IIAD unlocks the power of identity and storytelling through hands-on activities and productive conversations.

Framing craftsmanship through the lens!

Today’s Product Photography workshop im collaboration with IIAD empowered artisans to capture their creations with precision and style.

Equipping artisans with vital market insights at our Market Analysis session at Artisan Training Workshops in collaboration with IIAD.

More to come!