All India Radio, Audience Research

All india is my life

Training session of casual Interviewers

Audience Researchers on field supervision

State wise distribution of eating habit
Highest non-vegitarian states are WB, Bihar,Kerla and lowest Rajasthan, Punjab

May this Diwali bring health, wealth and prosperity in your family. Happy Diwali

A Focus Group Discussion (FGD) was held in Chennai on 6th and 7th July in order to know target audience perception, predisposition and attitude towards FM Gold Channel of AIR Chennai vis-a-vis private FM Channels.

Radio has good potential to earn ad revenue as is evident from the growth rate of advertising revenue from Radio given in the following chart taken from HT 1st June,15

Replacing the controversial TAM, Broadcast Audience Research Council (BARC) has rolled out first set of viewership data but it is still incomplete due to total black out of rural viewers which comprise majority in case of terrestrial broadcast by DD Channels. Thus, the data released by BARC is not showing true picture of viewership of DD programmes

Priority of average households in India

How many of us use what Apps to interact on social media network ?

A new technique of Audience/Market Research unveiled !!