Fair Trade Forum - India

s in the unorganised sector. FTF-I promotes environment friendly practices, processes and products, at both the production and consumption levels. It also works actively to improve market conditions, to build capacity, and in Fair Trade assessment and development of supply chains. Promotion of Fair Trade in India includes particular emphasis on young consumers and the corporate sector. FTF-I contributes to poverty alleviation and sustainable development by building a broader, multi-stakeholder movement for Fair Trade, one that encompasses producers, workers, consumers, people for a range of backgrounds, institutions, organisations, government and the Fair Trade community. In India, Fair Trade movement is getting momentum at consumer level, as a tool to realise sustainable consumption, which helps consumers to give due consideration to the development needs of the marginalised, while taking purchasing decisions. For marginalised producers– artisans & farmers, it is an opportunity to earn dignified income and attain overall development.