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The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle -- and as executive coach Marshall Goldsmith shows in this book, subtle nuances make all the difference. These are small "transactional flaws" performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith’s straightforward, jargon-free advice, it’s amazingly easy behavior to change.

Evolution, in general, depends on a special combination of circumstances: part genetics, part time, and part environment. In the case of human brain evolution, the main environmental influence was adaptation to a 'shore-based' diet, which provided the world's richest source of nutrition, as well as a sedentary lifestyle that promoted fat deposition. Such a diet included shellfish, fish, marsh plants, frogs, bird's eggs, etc. Humans, and more importantly, hominid babies started to get fat, a crucial distinction that led to the development of larger brains and to the evolution of modern humans. A larger brain is expensive to maintain and this increasing demand for energy results in, succintly, survival of the fattest.

This is a guide book if you want to become an entrepreneur, or, if you are in the start-up phase. It tells you in easy, simple, 20 steps, what are the things you need to do from the time you think of the business idea to becoming market-ready.

It is a go-to book, like a dictionary. If you have just started a company, or thinking of starting a company, it answers some basic questions :
•Why should I be an entrepreneur?
•Where will I get my business ideas from?
•Why do I need a mentor and where will I find one?
•How will I hire good teams when I don’t have the money to pay them market rates?
•What is a business plan, why should I write it, how should I write it?
•What are the different ways in which I can raise money for my business?

This book acts as a mentor, pointing the way each step of your exciting journey to becoming an entrepreneur.

Professor Nandini Vaidyanathan been a traveling teacher who, for the last five years, has been teaching entrepreneurship in several ivy-league business schools around the world. July this year she has mentored more than 500 startup entrepreneurs across domains and geographies, pro bono. She writes a monthly column for the Entrepreneur magazine.

It is real fun to read a lot...without the need for buying and finding a cupboard space everytime...