Blue Lotus Communications

Reposting my article written just before 2019 elections, and a small extract of it.

"A country, a collective of its citizens, is an extraordinarily strong force. Yet, it is also very vulnerable, particularly to those who govern it. The government serves as the guardian of the nation. If this guardianship is benign and benevolent, the country and its citizens foster better relationships, kinship, mutual respect, and act cohesively as a nation. Conversely, if the nation's guardians are divisive, manipulative, and jingoistic, their power can be malignant, leading to a parochial, suspicious, hate-filled, and violent atmosphere.

When I vote this year, it won't be for a candidate’s credentials, a local party, or specific issues alone. Instead, I will vote for the one party I believe can be a good guardian of India. I will take as much care in this decision as I would if I were choosing a guardian for a vulnerable, pre-teen child. I would want a guardian who could help create an inclusive culture with values of acceptance, respect, fairness, love, truth, courage, positivity, and kindness—qualities I would want my vulnerable ward to grow up with. These are also the qualities I want to see in my country and its citizens.

So, my vote is for a good guardian of the country, one who will nurture a cordial, filial, and strong India. I keep strongly in mind that the country is as vulnerable as a frail and delicate child, and that the choice of a good guardian will determine its future. If you are a disillusioned voter like me, then when voting, replace the vulnerable child's image with that of the country, and your vote will find the right guardian. So will mine."

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A brand’s strong relationships directly result in advantages like better acceptance, premium perception, better reliability of brand extensions and even allowance of temporary quality deficiencies.

Communication expresses needs, reactions, or facilitates social interactions. Communication is also heavily laced with the communicator’s biases, flavors and own experiences, and at times helps the thought leap from one to another, forming new ones.

Emotional Maturity is a sign of a socially responsible Brand, one that is not self-centered or selfish in expression, such that its deeds prevent harm to society and self.

Hope, in one sense, is one of the most vital, self-triggered emotions that every one silently desires. When communication feeds Hope, it makes the audience believe, even though the circumstances may seem impossible.

If the Brand focuses only on its outward appearance without giving
importance to the other factors of Outward Appearance, chances are that it may give audiences a feeling that the Brand ‘lacks substance’.

Brands that seek Communication Appeal must be extremely careful about how they interpret ‘attractiveness’ for a given audience and it is necessary that the appeal be sensitive and relevant to the audiences.

The need is for a holistic communication approach, one which will be efficient, effective and sustainable, with minimal undesirable impact on its environment.

A trusted idea is an accepted idea and in its acceptance lies its transmission ability, and such Brands have a high regenerative capacity getting transferred through audiences who have been impacted.

Testimonials are extensively used in all forms of communication, specially Advertising and Public Relations to leverages messages using the credibility of ‘important others’ to persuade.

When communication gets integrated with current and future stakeholders, it helps them align with the organization’s Vision, Values, and Strategic Intent.