13/04/2026
ASOMI BOHAGI (BOISHAKHI) MELA 2026
Celebrate the joy of Bohag with a vibrant blend of tradition, taste, and talent!
Explore freshly prepared local delicacies and beautifully handcrafted products by ASRLM SHGs, showcasing the essence of Assam’s rich culture and rural entrepreneurship. Every purchase supports livelihoods and empowers communities.
🗓 11th–13th April 2026
🕙 10:00 AM – 08:00 PM
📍 Ashirbad Bibaha Bhawan, Silchar
🎟 Free Entry
Bring your family and friends to experience culture, craftsmanship, and community together.
Celebrate. Shop. Support. Repeat. ✨
13/04/2026
📢 Empowering SHGs for Better Markets!
A Workshop on Packaging, Branding & Marketing was successfully organised to strengthen the business skills of SHG members.
Participants learned modern packaging techniques, effective branding strategies, proper labelling, pricing, and market linkage approaches to enhance product appeal and boost sales.
This initiative aims to promote quality, visibility, and sustainable livelihoods through improved enterprise practices.
Together, we move towards stronger rural entrepreneurship!
13/04/2026
A Workshop on Packaging, Branding and Marketing was successfully organised for SHG members under ASRLM, focusing on strengthening their entrepreneurial and marketing capacities.
The session covered key aspects such as product packaging techniques, branding identity, labelling standards, pricing strategies, and effective market linkage approaches. Participants were guided on improving product presentation to enhance customer appeal and competitiveness.
The workshop aimed to equip SHG members with practical knowledge to expand their market reach, increase sales, and ensure sustainable livelihood opportunities through improved business practices.
12/04/2026
ASOMI BOHAGI (BOISHAKHI) MELA 2026
Celebrate the spirit of Boishak with a vibrant showcase of tradition, taste, and talent! Experience authentic local delicacies and exquisite handcrafted products presented by ASRLM SHGs—reflecting Cachar’s rich culture and rural enterprise.
Every purchase you make contributes to empowering livelihoods and strengthening communities.
🗓 11th–13th April 2026
🕙 10:00 AM – 08:00 PM
📍 Ashirbad Bibaha Bhawan, Silchar
🎟 Free Entry
Bring your loved ones and be part of this joyful celebration of culture and community.
Celebrate. Shop. Support. Repeat. ✨
