27/09/2026
𝗕𝗼𝘁𝘀𝘄𝗮𝗻𝗮 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲𝘀 𝗶𝘁𝘀 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗮𝘁 𝘁𝗵𝗲 𝟮𝟬𝟮𝟲 𝗝𝗮𝗽𝗮𝗻 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗘𝗫𝗣𝗢 🇧🇼🇯🇵 {ボツワナ、ツーリズムEXPOジャパン2026で観光の魅力を発信 }
The Embassy of the Republic of Botswana in Japan participated in Tourism EXPO Japan 2026, held in Tokyo from 24 to 27 September 2026. The Embassy introduced visitors and travel professionals to the country’s wildlife, landscapes and travel experiences, and invited Japanese travel agents (tour operators) to participate in the upcoming 𝗕𝗼𝘁𝘀𝘄𝗮𝗻𝗮 𝗧𝗿𝗮𝘃𝗲𝗹 𝗮𝗻𝗱 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗘𝘅𝗽𝗼 (𝗕𝗧𝗧𝗘) to be held in Kasane in November 2026.
During the EXPO, Botswana's Anbassador to Japan, Prof. Boga Thura Manatsha, paid a courtesy call on Mr. Atsushi Sakai, the Vice Chairperson of the Japan Association of Travel Agents (JATA), and members of its Board of Directors. The engagement provided an opportunity to strengthen ties with Japan’s travel industry and promote Botswana as a destination for Japanese travellers.
The Embassy team also held business meetings with tour operators interested in developing Botswana packages for their clients. Several expressed interest in extending itineraries, exploring longer journeys that could bring visitors to the Okavango Delta, the Chobe region, the Makgadikgadi Salt Pans, the Kalahari and the Mashatu area, among others, allowing them to experience more of Botswana’s wildlife, scenery and communities.
Ambassador Manatsha also attended the 9th Tourism Expo Japan (TEJ) Ministerial Roundtable. Held under the theme: “𝗥𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗧𝗼𝘂𝗿𝗶𝘀𝗺: 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗧𝗼𝘂𝗿𝗶𝘀𝗺” the Roundtable brought tourism ministers and industry leaders under one roof to discuss how investment can help destinations respond to changing travel interests, while creating lasting benefits for tourist destinations and communities.
The Embassy looks forward to welcoming more Japanese visitors to discover Botswana. Led by Ms Kgakololo Percy-Kgati, the Botswana team from the Embassy participated from 24 to 27 September 2026. The Botswana booth received many visitors, including former Japan International Cooperation Agency volunteers who once served in Botswana. The Embassy booth also displayed the marketing pamphlets from Club Tourism Japan, one of the largest tourist agencies/tour operators in Japan.