Tourism Research Institute

The Tourism Research Institute wishes you a joyful and reflective Madaraka Day!
​From our breathtaking landscapes and diverse wildlife to the unmatched warmth of our people, Kenya's freedom gave us a beautiful home to share with the world. Today is a celebration of our identity, our culture, and our incredible resilience as a nation.
​As we enjoy this holiday with family and friends, let us appreciate the beautiful destination we call home. We remain dedicated to tracking the trends and insights that keep our local and international tourism thriving.

The Tourism Research Institute wishes you, your family, and the entire Muslim Ummah a blessed and peaceful Eid Al-Adha!
​As we mark Eid Al-Adha 1447H, we join the nation in celebrating the enduring values of selflessness, unity, and deep devotion. In the spirit of this sacred season, may the blessings of togetherness strengthen our communities, and may compassion guide our path forward.
​May your homes be filled with joy, your hearts with gratitude, and your celebrations with peace.
​Eid Mubarak from all of us at TRI!

The Africa Forward Summit isn't just a meeting; it’s a testament to Kenya’s dominance in the MICE sector. The Tourism Research Institute is proud to support this vision by providing the data-driven framework that makes our nation a global benchmark for conferences and exhibitions. By aligning world-class infrastructure with strategic research, we are ensuring that when Africa meets to decide its future, it meets in Kenya.

A mother’s influence is the foundation upon which every great leader, innovator, and professional is built. Today, we take a moment to express our deepest gratitude to the women who provide the guidance and strength that keep our nation thriving. Thank you for your tireless dedication and for the legacy of excellence you instill in us all.
​Happy Mother’s Day.

Kenya has redefined the value of its landscapes. We are no longer just a destination; we are a precision-led economy where wonder is the primary driver of growth.
​From our modernized transport corridors to our digitized visitor management, we are transforming our natural capital into lasting wealth for our people. The Tourism Research Institute (TRI) turn raw data into market intelligence ensuring that our strategic milestones are backed by evidence and our growth is built on an unbreakable foundation. ​We aren't just inviting the world to witness our beauty; we are showing them the blueprint of our nation.Hon. Rebecca Miano, EGH John Ololtuaa MagicalKenya Ministry of Tourism and Wildlife - Kenya

Happy New Week!

May your week be as vibrant as a Kenyan sunset and as full of potential as the "Origin of Wonder." Let’s make it a week of great progress and discovery!Hon. Rebecca Miano, EGH John Ololtuaa MagicalKenya Ministry of Tourism and Wildlife - Kenya

On this Labor Day, we salute the architects of our "Origin of Wonder." From the dedicated rangers guarding our iconic national parks to the brilliant minds in our hospitality suites, Kenya’s tourism success is a testament to our people's grit. It is your tireless labor that generated Ksh. 0.5 trillion in 2025. Today, we don’t just celebrate a holiday; we celebrate the hands and hearts that make Kenya a global leader.Hon. Rebecca Miano, EGH John Ololtuaa MagicalKenya Ministry of Tourism and Wildlife - Kenya
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Kenya has forged an empire of wonder built on the unshakeable pride of its people. Our streets, our savannahs, and our shores are alive with the spirit of millions of domestic travelers. From the citizens who find adventure in the heart of our iconic national parks to those discovering the hidden magic of our lush highlands and pristine coastal retreats, this fierce local passion is the heartbeat of our hospitality. It is what makes our tourism sector unbreakable and our welcome unforgettable. We aren't just a destination on a map; we are a nation that celebrates its home with a soul so deep, the world can’t help but follow.Hon. Rebecca Miano, EGH John Ololtuaa MagicalKenya

Kenya is more accessible than ever. Supported by proactive government policies and a commitment to visa openness, we are removing barriers and inviting the world to experience our unique heritage. At the Tourism Research Institute, we recognize that a seamless entry is the first step in a world-class visitor journey. Discover how our strategic policies are making it easier for the world to find its way to the "Origin of Wonder." Hon. Rebecca Miano, EGH John Ololtuaa MagicalKenya

A new week brings a fresh perspective. We are diving back into the research that helps us understand every traveler's journey and every destination's potential.