17/09/2026
CEO’S DIARY | FROM PRODUCTION TO AUDIENCES
Making the film is only half the journey. The next question is: who will watch it, where will they find it, and how will it generate value?
Film Hubs can play a practical role in helping filmmakers navigate this journey—through research, audience identification, film packaging, marketing strategies and connecting creators to the right distribution channels and target markets.
In Episode 4, CEO Timothy Owase explores how we can move beyond simply producing films to building stronger pathways that help Kenyan stories reach audiences, markets and generate returns.
Because a film is not complete when it is produced. It is complete when it finds its audience.
▶️ Watch Episode 4 of CEO’s Diary.
Ministry of Youth Affairs, Creative Economy and Sports State House Kenya State Department for Youth Affairs and Creative Economy Sudi Mukhwana Omukhone Wandabusi Fikirini Jacobs Dekut Film Hub Dedan Kimathi University of Technology