12/10/2026
Why do the prices of some everyday goods rise by the same margin, across competing brands, within the same week? Few consumers stop to ask why. Competition authorities have to.
That was the opening message from our Director-General, Mr. Hon David Kemei Rotuk, at the COMESA Competition and Consumer Commission (CCCC) Regional Roundtable on Competition and Consumer Protection, held in Nairobi last week.
He reminded case handlers, across mergers, consumer welfare and anti-competitive conduct units, from across the region that competition law is not confined to boardrooms and laws. It directly affects household livelihoods.
Mr. Kemei shared three lessons from Kenya’s experience.
First, cartels leave fingerprints, and regulators must learn to read them. He disclosed that most of the cartel cases that the Authority has handled have come from proactive market screening, rather than through complaints or informants.
Because evidence of cartel conduct now sits in laptops, messaging platforms and pricing algorithms, the Authority has set up a digital forensic laboratory to better analyze the evidence gathered and ensure that the resultant determinations withstand external scrutiny.
Secondly, Mr. Kemei noted that digital markets will not wait for the law to catch up with them. This is the reason the Authority has requested Parliament, through the Competition (Amendment) Bill, 2026, for enhanced powers in digital markets.
Finally, Mr. Kemei emphasized the reality that no single regulator can police a Common Market alone, especially given that anti-competitive conduct and transactions increasingly cross border more so in our digital economies.
“The true test of our work is not how many fines we impose, but whether the price of that loaf of bread or packet of milk in the supermarket is an honest one,” he said.
The Roundtable was held under the Competition and Consumer Product Safety in the COMESA Region technical assistance project. The project, whose primary beneficiary is the CCCC, is funded by the European Union, managed by the EU Delegations to Malawi and Zambia, and implemented by GOPA Pro.
Having started in July 2025, the project aims to improve the business environment, competitiveness and economic growth in the region by strengthening how competition and consumer protection are regulated.
The first objective of the program is to strengthen regulatory frameworks by developing guidelines and procedural manuals for the new COMESA Competition and Consumer Protection Regulations.
Secondly, it seeks to build technical capacity building case officers among the COMESA member states. Lastly, the project seeks to promote compliance with competition and consumer welfare laws through advocacy and awareness-raising.