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Seoul Convention Bureau

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Seoul Convention Bureau

Works with government and local industry partners to market the very best of Seoul's business events

02/11/2026

🍽️ What’s next on the menu for the food industry?

Discover new flavors, fresh ideas, and business opportunities at FOOD WEEK KOREA 2026 in Seoul!

Under the theme “Taste the Innovation,” the exhibition brings together Korean and international foods, premium products, and technologies shaping the future of food.

🚀 Explore new products at THE NEXT and discover the global potential of ready-to-eat Korean meals.

✨ Browse regional specialties, health-conscious options, and gourmet finds across the special pavilions.

🤖 Gain industry insights through food outlook and AI-food tech conferences, while business matching connects food companies with retailers and international buyers.

📅 November 4–7, 2026

📍 COEX Halls A, B & C and The Platz, Seoul

Swipe to explore the highlights and plan your visit!

Which would you explore first—new flavors or food technology? 👀

Program schedules and details are subject to change.

28/10/2026

🌏 Seoul Connected with the World at ITB Asia 2026!

The Seoul Tourism Organization joined nine Seoul MICE Alliance members at ITB Asia 2026 in Singapore, showcasing Seoul’s appeal to international travel and MICE buyers.

🤝 Through one-to-one business meetings, the team introduced Seoul’s MICE infrastructure and tourism offerings, exploring new opportunities for meetings, incentive travel, and future collaboration.

🎨 Inspired by a pop-up store, the Seoul Pavilion brought the city’s vibrant character to life in Morning Yellow, Seoul’s official color for 2026, with design elements inspired by Seoul’s streetlights and SEOULDAL.

🍗 Visitors experienced a taste of Seoul through chimaek, mother-of-pearl keyring crafting, and a photo zone featuring RIIZE, Seoul’s 2026 Honorary Tourism Ambassador.

🌐 Through PLUS CITIES, Seoul also partnered with Gyeongsangbuk-do to introduce both destinations through joint promotion and a booth visit event.
From business connections to cultural discoveries, Seoul shared new possibilities for MICE experiences beyond the meeting room.

Swipe to explore Seoul’s highlights at ITB Asia 2026.

26/10/2026

🛍️ Beyond the Usual Souvenirs

What will you bring home from Seoul?
From cultural heritage to local café culture, discover souvenirs that reflect your interests—and become part of your everyday life.

🏙️ A piece of the city
Explore the SEOUL MY SOUL Shop for everyday goods that connect you with Seoul’s city identity.
🏛️ Heritage, reimagined
Find a fresh perspective on Korea’s cultural treasures through MU:DS designs inspired by museum collections.
🌿 Memories through scent
Discover perfumes and scented hand creams from Korean fragrance brands TAMBURINS and NONFICTION.
☕ Seoul, brewed at home
Enjoy a cup at FRITZ, then pick up beans or drip bags to revisit your café experience after the trip.
🧵 Everyday finds with personality
Choose a patterned pouch from kittybunnypony for a practical gift with a touch of Korean design.
✏️ Small finds, creative minds
Browse OBJECT for stationery and accessories by independent creators, adding something personal to your notes and travel memories.

Between meetings or during an extended stay, leave a little room for discoveries worth taking home.

Swipe to explore. Which find would make it into your suitcase?

23/10/2026

BIOPLUS-INTERPHEX KOREA 2026 (BIX), Korea’s leading bio and pharmaceutical business event and the Korean edition of the global INTERPHEX series, opens this October at COEX, Seoul.

Covering the entire value chain from R&D and manufacturing to packaging and logistics, BIX 2026 expands beyond Hall C to The Platz in its largest edition yet.

Discover key programs and business opportunities connecting the global bio and pharmaceutical industry:
🔹 Exhibitors across CMO/CDMO · Lab Equipment & Analysis · Raw Materials · Biotech · Digital Healthcare · Cold Chain Logistics

🔹 Conference · Keynotes · Conference Sessions · Opening Ceremony · Special Sessions

🔹 Open Stage · Partnering · Networking
Meet the companies shaping the bio and pharmaceutical value chain and discover new business partnerships on-site.

🗓️ Date: Oct 28 (Wed) – Oct 30 (Fri), 2026
📍 Venue: COEX, Seoul

21/10/2026

🎉 We’re excited to announce the winners of the “Pick Your Favorite Autumn Spot in Seoul” Event! 🍂

Thank you to everyone who shared their favorite autumn spot in Seoul and participated in our October event. 💙

Whether you picked Deoksugung Stonewall Walkway, Seoul Forest, Namsan Seoul Tower, or Seokchon Lake, we loved seeing where you’d like to enjoy Seoul’s colorful autumn! 🍁

📌 Google Form Submission Period
October 21st – October 28th
✅ To receive your prize, please complete the Google Form by the deadline.
🔗 The Google Form link will be sent via DM.

❗ Important Notes
Prizes will not be reissued if the form is submitted after the deadline or contains incorrect information.
You must consent to the collection and use of personal information to receive your prize.
We will never ask for your credit card information. Please beware of impersonation or scam accounts.

Thank you again for participating in our October event, and stay tuned for more SEOUL MICE content and upcoming events! 🍂✨💙

16/10/2026

Reha·Homecare 2026, Korea’s expo for rehabilitation, home care and welfare,
opens this October at COEX, Seoul.

From AI-powered care robots and home medical devices to equipment for care facilities, the expo brings together innovative technologies that help older adults and people with disabilities improve their quality of life.

Get an early look at the key programs and business opportunities shaping the future of care:

🔹 AI & Care Tech (Care Robots, IoT Sensors, Wearables, AgeTech & CareTech)

🔹 Home & Rehabilitation (Rehabilitation Robots, Mobility & Assistive Devices, Home Medical Devices)

🔹 Expert Seminars (AgeTech, Integrated Care Policy, AI & Robot-Based Care Services)

🔹 Business Meetings & Export Consultations (Domestic Buyer Meetings, Overseas Buyer Sessions)

Experience care technologies firsthand and connect with new partners across the care industry on-site.

🗓️ Date: Oct 21 (Wed) – Oct 23 (Fri), 2026
📍 Venue: COEX Hall D, Seoul

15/10/2026

CREATE. CONNECT. BEYOND. ✨
What happens when creative minds come together across art, technology, and business?

At FuturaCanvas 2026, creators, artists, and industry leaders gather at Platform L in Seoul to explore “The New Protocol: Beyond Creation, Towards an Ecosystem.”

Over three days, keynotes and roundtables opened conversations about human value, the future of creators, and the industries they shape. Keyword Group Coffee Chats, workshops, mentoring, and open debates brought these ideas into closer, more personal conversations. 🤝

Here’s a look at the moments where new perspectives met—and new connections began.

12/10/2026

📍 October Event!
This month, we’re inviting you to pick your favorite autumn spot in Seoul! 🍂

Which spot would you love to visit this fall? 🍁
🏯 A. Deoksugung Stonewall Walkway – Stroll along historic palace walls framed by autumn colors.

🌳 B. Seoul Forest – Slow down among colorful trees in the heart of Seoul.

🍁 C. Namsan Seoul Tower – Take in panoramic views of Seoul wrapped in autumn colors.

🌊 D. Seokchon Lake – Enjoy a relaxing lakeside walk surrounded by the colors of fall.

Pick your favorite and tell us why!We’d love to know where you’d choose to experience the beauty of autumn in Seoul. ✨

How to Participate1️⃣ Follow our account and like this post ❤️2️⃣ Leave a comment below with the Seoul autumn spot you’d most like to visit and tell us why!

🎁 Prize$30 Amazon Gift Card(6 winners will be selected randomly.)

07/10/2026

A writing system created to bring people closer. 💬

October 9 marks Hangeul Day, celebrating the creation and proclamation of Hangeul.

Created by King Sejong in the 15th century, Hangeul was designed to help more people read, write, and share their ideas. Today, it carries Korea’s stories through literature, music, design, and everyday conversation.

Exploring Seoul? Take a closer look at the Hangeul on street signs, café menus, and subway maps. 🔎

Start with “안녕하세요” (Hello) or “감사합니다” (Thank you)—a few words can open the door to new connections.

💬 What Korean word would you like to learn?

Address

5F, 85, Cheonggyecheon-ro, Jongno-gu
Seoul

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Website

http://www.miceseoul.com/, https://linktr.ee/miceseoul

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