ProChile ASEAN

From Bangkok, we joined THAIFEX - HOREC Asia 2026, connecting with key players in Southeast Asia’s hospitality and food service industry 🌏✨

We also explored booths featuring Chilean products, highlighting the growing presence of Chile in the region 🇨🇱

And this is just the beginning… we’re already gearing up for THAIFEX - ANUGA 2026 with exciting news ahead 👀

🚀 Get ready for the ASEAN Summit 2026 — a key platform to connect, collaborate, and expand opportunities between Chile and Southeast Asia.

As ProChile’s trade office in Indonesia, we maintain ongoing contact with local importers and industry associations. We met with ASEIBSSINDO to review market developments and the entry of Chilean fruits, focusing on the recent grape and cherry season. We presented Chilean fruits approved for Indonesia — pear, apple, blueberry, kiwi, grape, cherry and lemon — highlighting the lemon’s recent market access and strong potential given Indonesia’s high citrus consumption. Indonesia is ASEAN’s largest economy and the world’s fourth most populous country (~280 million), with a young population increasingly favoring healthier choices.
Stay tuned for updates about what we’ll present at the second edition of the ASEAN Summit 2026.

The Embassy of Chile in Malaysia and ProChile, represented by Trade Representative Ana Belén Bueno, participated in CCFO29 in Kuala Lumpur, Malaysia (February 9–13), advocating for an 18-month extension of data collection and the inclusion of piropheophytin “a” and 1,2-diglycerides as essential criteria to assess olive oil quality and freshness, with support for technical advice from the FAO.

The need for a geographically representative database and consideration of climate change impacts on oil composition were emphasized to protect producers from regions with extreme conditions.

The IOC invited Chile to evaluate membership, which would facilitate participation in standards development, technical cooperation, promotion, and access to international data and networks; Codex approved the extension and the creation of an FAO panel to analyze new data.

These outcomes strengthen Chile’s technical positioning and market credibility, providing momentum for promoting Chilean products and negotiating opportunities ahead of Chile-ASEAN Summit 2026.

We share with you the lecture we held with Bangkok University, where we spoke with the young, brilliant minds of tomorrow about Chile's actions in the ASEAN market with a focus on Thailand. We also discussed the ASEAN Summit and its second edition, which strengthens Chile's relationship with Southeast Asia.

We appreciate once again Bangkok University's invitation to this lecture series. Bangkok University

School of Business Administration Partners with ProChile Thailand to Enhance Student Potential, Creating University Impact for Sustainable Economy and Innovation The guest speaker was Mr. Oscar Arriagada, Trade Commissioner, ProChile Thailand, representative from Chile's Export Promotion Bureau at the Embassy of Chile

🍒 ProChile Celebrates the Arrival of Premium Chilean Cherries in Thailand 🇨🇱🇹🇭

ProChile was pleased to join Foodland Srinakarin in welcoming H.E. Mr. Patricio Powell, Ambassador of Chile to Thailand, and Mr. Oscar Arriagada, Chile’s Trade Commissioner, for a special visit celebrating the arrival of fresh, premium Chilean cherries in Thailand. 🎉

Available in both golden and red varieties 🍒✨, Chilean cherries are prized for their natural sweetness, delicate sweet-tangy balance, and juicy, tender flesh — a true premium fruit enjoyed worldwide 🌏.

Through partnerships with leading Thai retailers 🛒, ProChile continues to bring Chile’s trusted taste to consumers across Thailand 🇹🇭.

🐟 Chile’s Salmon 🌊

Chilean salmon, raised in the southernmost seas of the world, is prized for its freshness, flavour, and sustainability.

Certified by global standards ✅, Chile’s salmon farms meet Best Aquaculture Practices (BAP).

Nutritious, versatile, and trusted in more than 100 markets worldwide 🌎, Chilean salmon brings the ocean to your table 🍽️.

🦞 How to Identify Fresh, Good-Quality Seafood 🌊

How to tell if your seafood is truly fresh?

Here’s what to look for in Chilean salmon, mussels, and fish:

· 👁️ Clear eyes — bright, not dull.

· ✋ Firm texture — it should spring back to touch.

· 🌊 Clean ocean scent — fresh, never fishy.

· ✅ Certifications — ASC and BAP labels mean global sustainability standards.

From Patagonia’s pristine waters 🐟 to ASEAN tables 🍽️, Chile’s seafood is harvested responsibly and shipped with care.

Chile’s seafood: pure, sustainable, and delicious. 🐚✨