Atlas Wool Supply Co

Dar Seffarine is starting to phase Atlas Wool Supply Co. biodegradeable detergents and soaps into their beautiful riad — joining our mission to regenerate land in the High Atlas and support the growth of .anou

And with .anou residencies rooms now booked in 2027, Dar Seffarine has become one of .anou recommended partners for residents staying off-site. Off site residents are now eligible for exclusive discounts on both short stays and the long-term apartment.

We’re excited to welcome into our vision of regenerated land, better wool, and a brighter future for Moroccan artisans.

With what we expect to be the last snowstorm of winter behind us, we’re looking forward to spring, with over 1.20 acres of barley already starting to sprout around the mill. Sheep shearing season is just around the corner.

Winter vibes from the AWSco Studio. Winter snow and rain continue unchecked likely bringing the best snow pack we’ve seen in years. The next two years will bring abundance to our local farms and wool quality of all our local sheep. We cannot wait.

Seemingly endless snow, but the wool drying and spinning continues even in sub-zero weather.

The most snow in years has fallen on Ait Bouguemez with more forecast to come. A fitting time — happy holidays to all our friends and partners around the world.


📷: View from the Atlas Wool Supply Co Studio

First big snow of the year. Hopeful its enough snowpack to get us through next summer. Meanwhile, power to all the villages of Ait Bouguemez out due to the storm, but the mill’s power supply churns on with its solar farm.

Meet Raja El Mansouri. Daughter of AWSco Director Brahim El Mansouri . Economics major. Master of industry. Learn more about Raja at our latest pinned story.

At the mill, we’re committed to hiring only women from the valley, with special priority given to weavers from .anou . Our growing team from Ait Bouguemez is quickly mastering wool, yarn, and soap processing and manufacturing—gaining skills to utilize resources in their home valley and transform its future.
***
When you buy our yarns and soaps, you’re helping us enlist even more women to create a resilient future for Ait Bouguemez and beyond. Meet the team, from top left to bottom right: Fatima, Raja, Naima, Fatima, Khultuma and Touda.

Another beautiful custom-ordered rug handmade by cooperativenahda has arrived at .anou headquarters in Fez for inspection before being shipped to its new home in the United States. The rug was crafted with our softest bulky two-ply, zero-wash yarn and features a customized wool warp sourced from sheep in the M’Goun Massif, just 10km from the mill.

“I am deeply drawn to the stories embedded in materials—not only in their textures, weights, and forms, but also in how they are made and where they come from. Material processing is not simply a technical concern in my practice; it is a language of relationship—a way of listening, respecting labor, and engaging with systems of care. While here in Morocco, I learned that there was a working wool mill in the High-Atlas Mountains so I thought it might be interesting to take a look and learn about the process. I had no idea the gem I was about to find.

The Atlas Wool Supply Company was founded to support Morocco’s artisan communities via the Anou cooperative. Atlas is a solar-powered mill built thousands of feet up in the High Atlas Mountains. Their mission: to produce carbon-negative yarn and to protect the land that the community and sheep rely on. They exemplify a circular, regenerative system—where each step in their process not only minimizes harm but actively contributes to ecological balance and community well-being.

The mill uses the abundant sunlight in the High Atlas Mountains for solar power to run their operations. Their goal of carbon-negative wool production is not just reducing impact but going beyond to repair and protect the environment. They use discarded wool as soil amendment, a brilliant use of a natural waste product. Wool holds water well and slowly releases nitrogen, making it ideal for water-scarce agriculture like apple orchards. By composting waste apples they are returning what’s not usable from the orchard harvest to the land to complete a nutrient cycle—boosting the soil rather than creating landfill waste. They are protecting the water table and the sheep who depend on it by the development of a Biodegradable soap from native herbs to rinse the wool, a rare attention to the entire life cycle of the material and its broader ecological relationships.

This way of working invites slowness. It invites presence. It reclaims time and energy from extractive systems and reinvests them in processes that honor complexity and care.”

‘s reflections on our mill after her visit last week with .anou