JETRO KL JAPAN Food & Agricultural Biznet in Malaysia

【OPEN: JETRO KL Instagram Account】
We are glad to announce that JETRO Kuala Lumpur is now on Instagram!

We will be posting a lot about our activities focusing on upcoming promotions for Japanese food & agricultural products, so make sure to not miss out! We will also be sharing some information on digital transformation and content sourcing as well!

Make sure to keep an eye out for our posts in the future for the latest information!

JETRO KL Instagram page:
https://www.instagram.com/jetrokualalumpur/

Don't forget to follow and share with your friends and business partners as well~

【𝐁𝟐𝐁 𝐍𝐞𝐭𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐄𝐯𝐞𝐧𝐭 𝐢𝐧 𝐊𝐨𝐭𝐚 𝐊𝐢𝐧𝐚𝐛𝐚𝐥𝐮, 𝐒𝐚𝐛𝐚𝐡】
🏔️🌸🍣
The JETRO KL Team flew over to Kota Kinabalu, Sabah, and conducted our first ever B2B Networking Event in Kota Kinabalu!

We introduced a variety of Japanese ingredients such as engawa, oysters, buri, saba, hotate, mentaiko, and somen, all prepared in an innovative fusion of Western, Chinese, and Japanese cuisines. Who would have thought saba can go on pizza? 🍕🐟

The event was a great success, and we hope to discover more and strengthen the relationship with restaurants and importers in Sabah and Sarawak!

If you're an importer in Sabah and Sarawak looking to explore Japanese products, or a restaurant looking to use Japanese ingredients, please do not hesitate to contact us here via Whatsapp, or e-mail us, and we will gladly support you! 🤗📈

For more information, visit the article covering the event on our website here (Japanese only):
https://www.jetro.go.jp/biznews/2026/02/5ffcaeb8f8346eed.html

【𝐖𝐚𝐠𝐲𝐮 𝐂𝐮𝐭𝐭𝐢𝐧𝐠 𝐒𝐞𝐦𝐢𝐧𝐚𝐫】🐄🥩🥢

Last month, the JETRO KL Team organized a Japanese Wagyu Cutting Seminar - showcasing the versatility of wagyu other than the popular loin cuts and sharing knowledge on how to cut these secondary cuts.

The secondary cuts showcased included tri-tip, rump and flank steak. A master chef from Japan, Mr. Kazuo Eguchi, who has more than 45 years of experience, came all the way to Malaysia and taught us how to prepare these secondary cuts! Then, Master Chef Masashi from Potager prepared and served the cuts as steaks. The taste was absolutely divine! 😋

Who knew Japanese wagyu could be prepared in so many varieties and techniques? It was a great learning experience for sure.
The event was a great success, and we hope to see more promotions of Japanese wagyu - both the primary and secondary cuts - in the future!🥩✨

For more information, visit the article covering the event on our website here (Japanese only):
https://www.jetro.go.jp/biz.../2026/03/ac77088db5334673.html

Last month, the JETRO KL team organized a B2B Japanese seafood promotion targeted towards chefs, restauranteurs, and hoteliers!🐙🦞🍤🦪🦐🦀

We showcased a large variety of Japanese seafood products have imported directly from the famous Toyosu Fish Market! 🐟
Sea bream, octopus, scallops, ramen, udon, sakura mochis, and even more that we can't list in one post! 😲

Chefs from different backgrounds tried out all the available items, and most were eager to start using the promoted products in their dishes, so look out for more tasty menus of Japanese seafood! 🍽️

We hope you can try all the different kinds of fish from different regions and experience the excellence of Japanese seafood!

The event was a great success, and we hope to see more promotions of Japanese seafood products in the future~

【𝐑𝐀𝐌𝐀𝐃𝐀𝐍 𝐌𝐔𝐁𝐀𝐑𝐀𝐊】🌙✨📖🕌

Kuala Lumpur would like to wish all our partners and business associates a blessed Ramadan this year!

We hope that going forward, we can work together in further supporting the expansion of the Halal Japanese food market in Malaysia!

We are always ready to support you in connecting and sourcing with high quality Japanese suppliers and products.

More details on our website:
🔗: https://www.jetro.go.jp/malaysia

Wishing you a Ramadan Mubarak this year as well!🤲📖🌙

【𝐇𝐀𝐏𝐏𝐘 𝐂𝐇𝐈𝐍𝐄𝐒𝐄 𝐍𝐄𝐖 𝐘𝐄𝐀𝐑】🐴✨🧧

Kuala Lumpur would like to wish all our partners and fellow business associates a Happy Chinese New Year 2026!
May the Year of the Horse bring you good health, happiness and prosperity!

Going forward, we hope that we continue to build strong relations and work together for the promotion of not only Japanese agricultural products, but also Japanese cosmetics, healthcare, and more.

We are always ready to support you in connecting and sourcing with high quality Japanese suppliers and products!

More details on our website:
🔗: https://www.jetro.go.jp/malaysia

祝你新年快乐，马到功成，万事如意 ！
Happy Chinese New Year! 🧧💰✨🐴

𝐓𝐫𝐲 𝐨𝐮𝐭 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐭𝐫𝐞𝐚𝐭𝐬 𝐟𝐞𝐚𝐭𝐮𝐫𝐢𝐧𝐠 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐟𝐫𝐮𝐢𝐭𝐬!
🍓🍊🍐🍎🍠

InterContinental Kuala Lumpur is collaborating with the Japan Fruit and Vegetables Export Council, promoting exclusive creations featuring premium Japanese fruits, such as strawberries🍓, pears🍐, mandarins🍊, and sweet potatoes🍠.

Here's a sneak peek of what's available:
- Strawberry Tarts🍓
- Strawberry Cake🍓
- Shine Muscat Tarts🍇
- Sweet Potato spring rolls🍠
And more!

The promotion is only until February 2026, so hurry and reserve your table to savor these limited delicacies! 😋

A fresh taste of Japan awaits 🍓 Discover exclusive creations featuring premium Japanese Strawberries, Pears, Mandarins and Sweet Potatoes, presented in collaboration with the Japan Fruit and Vegetables Export Council. Available across our dining venues and Club InterContinental lounge until February 2026, subject to availability. Join the Hello Kitty Japanese Fruit Hunt and embark on a delightful journey celebrating the charm and craftsmanship behind Japan-grown fruit, loved by fans around the world. Visit @japanesefruit_official for more details. Tap the link in bio to reserve your table and savour these limited-time creations at InterContinental Kuala Lumpur. #JapaneseFruitsProgram #HelloKitty #JapaneseFruit #InterContinentalKualaLumpur #InterContinentalKL #ExperienceIHG #IHG

【𝐉𝐀 𝐔𝐦𝐚𝐣𝐢𝐦𝐮𝐫𝐚 𝐘𝐮𝐳𝐮 𝐏𝐨𝐩-𝐔𝐩 𝐚𝐭 𝐉𝐚𝐲𝐚 𝐆𝐫𝐨𝐜𝐞𝐫】

Did you know that the Umaji village in Kochi, Japan is one of the biggest producers of the Japanese yuzu? The Japanese yuzu is versatile and can be used in different ways, such as for seasoning to add an extra kick in flavor, or for aroma to add onto a dish’s fragrance.

In collaboration with JETRO, the Umaji Village Agricultural Cooperative (JA Umajimura 馬路村農業協同組合) has come down to Malaysia to bring you a variety of yuzu products, such as Yuzu Ponzu, Go**un Umajimura (a fresh, natural yuzu drink), Yuzu Kosho (a citrusy spice blend), and more!

We want to hear your thoughts on the yuzu products, so come over and have a taste! We humbly ask for your cooperation to answer the on-site survey and let us know what you think on the products.

Don't miss out this chance to experience the unique flavor of Japanese yuzu!

【𝗟𝗲𝘁'𝘀 𝗖𝗼𝗼𝗸!】 - Japanese Strawberry Donut Cake
🍓🍰😋

Last week, we introduced Japanese strawberries and the delicacies you can make with them.
This week, let's try making a Japanese Strawberry Donut Cake on our own!

Check out this recipe by the Japan Food Product Overseas Promotion Center (JFOODO) on how to make a Japanese Strawberry Donut Cake with only four ingredients!

All you need is:
- Japanese Strawberry (12 pcs)
- Fresh cream (100g)
- Donuts (4 pcs)
- Sugar (1tbsp)

Follow the instructions in the infographic below carefully, and voila! A delicious Japanese Strawberry Donut Cake, just for you.

If you tried making this dish, comment down below with pictures of your donut cake and let us know how it tastes like! We look forward to all your yummy cakes~

Official Website: https://jpfruit-export.jp/promotion/en/about/

【𝐋𝐞𝐭'𝐬 𝐂𝐨𝐨𝐤!】Hamachi Carpaccio & Hamachi Ochazuke 🐟

The young yellowtail, or in Japanese, pronounced as "Hamachi", is a fish commonly consumed in Japanese households. The name "Hamachi" usually refers to farmed fish, with harvests going up to 141,000 tons.

The Hamachi is rich in high quality proteins and fats, as well as abundant amounts of Vitamin E, B, D, and taurine. These nutrients can help improve blood flow, and stimulate the brain.

Even with simple seasoning, the Hamachi is a delicacy when cooked in a variety of ways, such as salt-grilling, teriyaki, miso-marinade and shabu shabu.

If you're looking for a way to enjoy the fish at home but don't know where to start, Ms. Racheal has made two great dishes using Hamachi, which are Hamachi Carpaccio and Hamachi Ochazuke! Both recipes can be found in her video, so do check it out!

Have a taste of the Japanese Hamachi and let us know what you think about the two dishes! We're looking forward to all your delicious photos~

Made two family favourites today — Hamachi Carpaccio for that fresh, buttery bite, and Hamachi Ochazuke for warm, soothing comfort 🍵💛 Sendo Ichi’s quality truly makes every dish feel restaurant-worthy, even when cooked at home for the people you love. __【Ingredients】________ 【Hamachi Crudo】 SAUCE & PLATING Sendo Ichi Hamachi ・・・・・・170g Ponzu Sauce ・・・・・・・・・1 tbsp Yuzu Sauce ・・・・・・・・・1 tbsp Kikkoman Soy Sauce ・・・・・1 tbsp Truffle or Sesame Oil・ ・ ・ ・ ・1 tsp Sea Salt / Kosher ・ ・・・・・・to taste Red Chili or Jalapeno・・ ・ ・ ・to garnish Cillantro ・・ ・ ・ ・ ・ ・ ・ ・to garnish Method: As per video ———————————————— 【Hamachi Ochazuke】 PAN-SEARED Sendo Ichi Hamachi ・・・・・・200g (Belly part taste the best) Sea Salt / Kosher ・ ・・・・・・to taste SERVING Fragrant Rice Generous Topping of furikake Hot Green Tea Sesame Seed Method: As per video ———————————————— Freshness you can taste. Comfort you can feel. Hamachi two ways — simple, silky and so satisfying. @sendoichi #JapaneseSeafood, #Japan, #JETRO, #SendoIchi #Foodilifecious

【𝐋𝐞𝐭'𝐬 𝐂𝐨𝐨𝐤!】Steamed Oysters with Soy & Ginger 🦪😋

The Japanese oysters are well-known for their creamy texture, plumpness, and their unique balance of sweet and briny taste profile. Famed for their supreme freshness and high nutrient content, as well as its rich taste of the sea, Japanese premium oysters are definitely a sought-after delicacy, be it eaten raw, grilled, or in hot pots! 🍲

If you're looking for a way to enjoy the fresh Japanese oysters at home but don't know where to start, the lovely Ms. Ayu Rafikah has made delicious steamed oysters with soy and ginger! 🦪🫚

Check it out here: https://www.instagram.com/p/DSG61ZFAQxb/

Start off your 2026 with premium Japanese oysters, and let us know what you think about the taste! We're looking forward to all your delicious photos~

Steamed Oysters with Soy & Ginger 🦪✨ Fresh, air-flown Japanese seafood never tasted this good! These premium oysters (aka Kaki) from Sendo Ichi are naturally sweet, plump, and packed with ocean freshness — the perfect star for a simple yet elegant dish you can prepare at home. THE RECIPE — SIMPLE & DELICIOUS Ingredients: 🦪 Fresh air-flown Japanese oysters (in shell) 🧄 Ginger (finely grated) 🧄 Garlic (minced) 🥢 Soy sauce 🌿 Sesame oil 🌱 Spring onions (for garnish) 🌶️ Optional: chilli slices for heat Method: 1️⃣ Clean the oysters gently and keep them in their shells. 2️⃣ Mix soy sauce, ginger, garlic & a dash of sesame oil. 3️⃣ Spoon the seasoning directly into each oyster shell. 4️⃣ Steam for 5–6 minutes until the oysters turn plump and glossy. 5️⃣ Garnish with spring onions (and chilli if you like). 6️⃣ Serve immediately and enjoy the pure, fresh flavours of Japanese seafood at its best. Why it works: Japanese oysters are creamier, richer, and sweeter — even a simple recipe allows their natural flavour to shine. It’s restaurant-style dining, right from your kitchen. 🍽️ In Collaboration With Sendo Ichi Premium, fresh, air-flown Japanese seafood — Freshness First. #JapaneseSeafood, #Japan, #JETRO, #SendoIchi

【𝐒𝐄𝐀𝐒𝐎𝐍𝐀𝐋 𝐒𝐏𝐄𝐂𝐈𝐀𝐋: 𝐒𝐭𝐫𝐚𝐰𝐛𝐞𝐫𝐫𝐢𝐞𝐬 𝐨𝐧 𝐒𝐚𝐥𝐞 𝐢𝐧 𝐉𝐚𝐧𝐮𝐚𝐫𝐲!】🍓😋

It's ichigo season! This sweet, juicy delicacy of raw Japanese strawberries will hit the stores soon, so make sure to keep an eye out 😁

Come and take a look at our infographic below and find out more information about the Japanese strawberry!
(You can find it at your local grocery store or nearby supermarket 😉)

Head over to our website for more info on Japanese strawberries: https://www.jetro.go.jp/en/trends/foods/ingredients/strawberries.html

Have you ever tasted Japanese strawberries? Let us know what you think about it!