tangankraf.com

SERI Furniture
Pekan Pagi
by yours truly
acro reads

Visit: www.tangankraf.com

📍 55, Jalan Meriam, 84000 Muar
⏰ Thursday - Sunday: 12 PM - 7 PM tangankraf is a purpose-driven social enterprise empowering local creative economies and cultivating community spaces through literature, craftsmanship, and coffee. The name tangankraf embodies the same spirit. And with the words rearranged to create a unique brand identity. The enterprise operates four sub-brands, comprising SERI Furniture, Pekan Pagi, by yours truly, and acro reads. Each is a tree while tangankraf remains the forest. An ecosystem. Each sub-brand seeks to address the economic vulnerability of local artisans, the decline of independent cultural and literacy third spaces, and the fragmentation of physical community touchpoints in small towns. tangankraf operates an integrated physical and cultural hub at No. 55, Jalan Meriam, Muar. By combining independent literature, local craftsmanship, and coffee into a viable commercial engine, the ecosystem turns everyday consumer choices into active support for grassroots creators. Every purchase supports independent artisan livelihoods, preserves Malaysian cultural heritage, and funds local literacy initiatives. Beyond its immediate space, tangankraf expands its storytelling footprint through digital media and heritage documentation. Its blog at tangankraf.com documents the artistry and stories of Malaysian artisans and their craft. Paired with original publications such as Of Muar and a YouTube mini-documentary series highlighting cultural heritage such as Kuda Kepang, tangankraf remains committed to keeping these stories accessible for generations to come. Co-founded in 2023 by Adi and Aishah, tangankraf seeks to prove that world-class social impact can thrive in a small town. Combining Adi’s background in art and music with Aishah’s in chemical engineering, the founders merged creativity and management efficiency to build a sustainable brand. Through a lean, highly optimised business structure, tangankraf scales an ecosystem of four sub-brands under one roof. Each carries its own social mission, keeping the community connected, inspired, and economically empowered.